Your beauty butler
Find makeup that truly matches your skin.
Search a product you love or one you want to try. We find your best shade match and compare formula, finish, skin fit and price.
What matters most to you?
Search first. Then weight your matches by what you care about, whether that is the look, your skin or your values.
Match the look
- Exact shade
- Same undertone
- Same finish
- Same coverage
- Similar ingredients
Suit your skin
- Oily skin
- Dry skin
- Sensitive skin
Fit your values
- Fragrance free
- Vegan
- Cruelty free
- Lower price
Popular starting points
Start from a foundation you wear
Pick yours, choose your exact shade and see every close match, ranked by how similar it really is, with prices alongside.
1,280 close matches
MAC CosmeticsStudio Fix Powder Plus71 shades · from $39Find my shade
1,271 close matchesNatasha DenonaHy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum53 shades · from $52Find my shade1,218 close matches
MAC CosmeticsStudio Radiance Serum Powered56 shades · from $46Find my shade
1,174 close matchesMAC CosmeticsStudio Fix Fluid SPF 1567 shades · from $39Find my shade
1,154 close matchesHaus LabsTriclone Skin Tech Medium Coverage51 shades · from $52Find my shade
1,089 close matchesFenty BeautyPro Filt'r Soft Matte Longwear51 shades · from $28.60Find my shade
1,089 close matchesNARSLight Reflecting46 shades · from $55Find my shade
1,085 close matchesBobbi BrownWeightless Skin Oil-Controlling Foundation SPF 1549 shades · from $58Find my shade
Real matches from the catalogue
Close matches, and what they cost.
Each of these is the top-ranked match for a best-selling foundation, scored without looking at the price. The price difference is shown alongside, never used to rank.
- Top match89/100Overall · shade match 98 · finish & visual 73$52$15.99$36 less
- You wear
- Charlotte Tilbury Airbrush Flawless
- Shade 10 Neutral
- Try
- Maybelline Super Stay Lumi-Matte
- Shade 330
See why it matches - Top match85/100Overall · shade match 94 · finish & visual 100$52$8.98$43 less
- You wear
- Estée Lauder Double Wear Stay-in-Place
- Shade 2W0 Warm Vanilla
- Try
- Maybelline Fit Me Matte + Poreless
- Shade Light Honey 242
See why it matches - Top match86/100Overall · shade match 97 · finish & visual 82$39$11.99$27 less
- You wear
- MAC Cosmetics Studio Fix Fluid SPF 15
- Shade NC25
- Try
- Maybelline Fit Me Matte + Poreless
- Shade Warm Honey 322
See why it matches
Why it matches
A dupe is more than a similar colour.
Every result shows the shade, the finish, how it wears and who it suits side by side, including what is different and what each costs.
- ShadeClose
- Porto · light18P · light
- UndertoneSame
- CoolCool
- FinishSame
- NaturalNatural
- CoverageSame
- MediumMedium
- Skin typeSame
- Normal · dry · combinationNormal · dry · combination
- FragranceSame
- None listedNone listed
- BaseSame
- Water · no siliconesWater · no silicones
- IngredientsDiffers
- 39 ingredients28 ingredients · 41% similar
Ingredient and skin-type matching
Love the product. Not the ingredients?
Keep the shade and finish you like and drop what doesn’t suit you. Every ingredient list is parsed, so fragrance, drying alcohols and marketed skin types are searchable.
“Find me something like NARS Light Reflecting, but…”
112 matching shades across 25 foundations · listed below
- Revolution BeautySuperfix Blur Longwear16 shades matched · best 94%$14
- J.Cat BeautyPerfextion Long Wearing7 shades matched · best 90%$5.99
- Ulta Beauty CollectionMoisturizing Complexion Stick4 shades matched · best 90%$16
- Well PeopleSupernatural Complexion Stick6 shades matched · best 88%$26
Beauty product matching
Find alternatives across your makeup bag
Foundation, skin tint and concealer are live. The same shade, formula and fit matching extends to the rest of your routine.
- Foundation266 ranges live
- Concealer34 ranges live
- Skin tint46 ranges live
- PrimerComing soon
- PowderComing soon
- BlushComing soon
- BronzerComing soon
- HighlighterComing soon
Two scores
We don’t call everything a dupe.
The closest overall alternative is four measured parts with fixed weights, no editorial picks. The closest shade match is scored on its own (colour, depth and undertone), so the nearest colour is never pushed down the list by finish or wear. Every result also carries a confidence rating, kept separate from both scores.
Shade match
55%Colour distance (CIEDE2000), depth and undertone (cool, neutral, warm or olive) of each shade, from measured swatches.
vsΔE 1.5Finish & visual result
25%Finish and coverage from the retailer's attributes, plus skin-like and blurring claims stated for both products.
MatteNaturalRadiantSheerMediumFullWear & performance
15%Wear time, transfer, settling, oxidation and comfort, read from what each retailer listing claims.
- 24-hour wear
- Transfer-resistant
- Won't settle
- Lightweight
- Waterproof
Skin suitability
5%How far the skin types each product is made for overlap. Choose your skin type and it becomes a filter instead.
- Dry
- Normal
- Combination
- Oily
Price and ingredients
0%Price is shown next to every match and never part of either score; neither is which retailer pays the higher commission. Ingredients are shown for information and drive the filters (fragrance-free, vegan, no drying alcohol), but two products reaching the same finish with different silicones are not marked down for it.
Start with what you wear
What’s in your makeup bag?
Search the foundation you wear, pick your exact shade and see everything that comes close, with prices side by side.
Coming next: save the products and brands you wear, and get an email when a closer match appears or one of them drops in price.