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Impeccable Blurring Second-Skin Matte Foundation 4O dupes and alternatives Anastasia Beverly Hills

Medium · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches made for oily skin, with medium coverage.

Closest shade match: Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation 306N

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Anastasia Beverly Hills
4OChange shade
Depth and undertone: Medium · Olive
Finish and coverage: Matte · Full coverage
The match
Fenty Beauty
306N
Depth and undertone: Medium light · Olive · neutral olive
Finish and coverage: Natural · Medium coverage
Shade match
91out of 100
Colour
86
Depth
95
Undertone
100
Best price
$48SephoraSephora
$1 less (2%)

Your shade $49 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Ulta Beauty Collection Adjustable Coverage Powder Foundation Tan Warm

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Anastasia Beverly Hills
4OChange shade
Depth and undertone: Medium · Olive
Finish and coverage: Matte · Full coverage
The match
Ulta Beauty Collection
Tan Warm
Depth and undertone: Medium light · Warm
Finish and coverage: Matte · Medium coverage
Overall match
82out of 100
Shade (Shade match)
83
Finish (Finish & visual result)
94
Wear (Wear & performance)
59
Skin (Skin suitability)
84
Match price
$16Ulta BeautyUlta Beauty
$33 less (67%)

Your shade $49 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Ulta Beauty Collection

    Adjustable Coverage Powder Foundation

    Light to Medium Warm
    Shade match 82
    $16Ulta BeautyUlta Beauty(product price)$33 less (67%)

    Matches: Very close colourSame matte finishBoth claim a skin-like finish

    Differences: Slightly warmer undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    82
    Finish & visual result
    94
    Wear & performance
    59
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · No long-wear claim · Does not claim a lightweight feel

    High confidence· Digital match

    View match
  2. Shade match 84
    $42Ulta BeautyUlta Beauty(product price)$7 less (14%)

    Matches: Very close colourBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Neutral rather than olive undertoneRadiant rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    57
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than olive undertone · Radiant rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: medium with neutral undertone

    High confidence· Digital match

    View match
  3. #5 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Medium Dark 135W
    Shade match 86
    $12$16Ulta BeautyUlta Beauty$37 less (76%)

    Matches: Very close colourBoth claim a skin-like finishBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: warm

    Medium confidence· Digital match

    View match
  4. #6 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Medium Dark 145W
    Shade match 85
    $12$16Ulta BeautyUlta Beauty$37 less (76%)

    Matches: Very close colourBoth claim a skin-like finishBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    70
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: warm

    Medium confidence· Digital match

    View match
  5. #7 · Hourglass

    Ambient Soft Glow Foundation

    9
    Shade match 85
    $60SephoraSephoraCosts $11 more

    Matches: Very close colourBoth claim a blurring effectClaims transfer resistance

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    67
    Wear & performance
    61
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: medium with warm undertones

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation 4O (Medium · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    6

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 6

    • Very close colour
    • Medium light · Olive undertone

    $42

  2. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.5 O

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.5 O

    • Close colour
    • Medium light · Olive · neutral olive undertone

    $32

  3. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 2

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 2

    • Very close colour
    • Medium · Neutral undertone

    $22

  4. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    435 Bisque W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 435 Bisque W

    • Very close colour
    • Medium · Warm · golden undertone

    $32

  5. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2N34

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2N34

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $35

  6. Laura Mercier Flawless Fusion Ultra-Longwear Concealer

    3.5N

    Laura Mercier Flawless Fusion Ultra-Longwear Concealer, shade 3.5N

    • Very close colour
    • Medium light · Neutral undertone

    $33

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 306N, against Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation in 4O. Every attribute compared, with its share of the score.

ComparedYour shade4OClosest shade match306NScore
Shade match55% of overall91
Colour86#c39e79#cfa178Very close colourColour difference 2.9 (0 is identical)
Depth95MediumMedium lightCloseDepth difference: 2.8
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100OliveOlive · neutral oliveClosefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall70
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 81/100Shade match 91/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 306N.

Same or better

  • $1 less
  • Very close colour
  • Same olive undertone
  • Both claim a skin-like finish
  • Claims transfer resistance
  • Both claim not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Natural finish instead of matte
  • Medium rather than full coverage
  • No blurring effect claimed

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Ulta Beauty Collection Adjustable Coverage Powder Foundation in Tan Warm, against Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation in 4O. Every attribute compared, with its share of the score.

ComparedYour shade4OClosest overall alternativeTan WarmScore
Shade match55% of overall83
Colour88#c39e79#c2a483Very close colourColour difference 2.6 (0 is identical)
Depth96MediumMedium lightCloseDepth difference: 2.3
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone65OliveWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall94
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared59
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 82/100Shade match 83/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Adjustable Coverage Powder Foundation in Tan Warm.

Same or better

  • $33 less
  • Very close colour
  • Same matte finish
  • Medium rather than full coverage
  • Both claim a skin-like finish
  • Both claim a blurring effect
  • Both claim not settling into lines
  • No drying alcohol listed

Different

  • Slightly warmer undertone
  • No long-wear claim
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs high

Where to buy

Closest shade match

Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation 306N

Best price
$48SephoraSephora
$1 less (2%)

Your shade $49 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Ulta Beauty Collection Adjustable Coverage Powder Foundation Tan Warm

Match price
$16Ulta BeautyUlta Beauty
$33 less (67%)

Your shade $49 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.