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Luminous Silk Hydrating Face and Under-Eye Concealer 10 dupes and alternatives Armani Beauty

Deep tan · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free1No drying alcohol1Vegan1Cruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches with buildable coverage, with a natural finish, in liquid form.

  • 5 matches have no coverage listed and are not shown.
  • 2 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Milk Makeup Future Fluid Longwear Hydrating Concealer 23W

The equivalent shade and the most similar concealer overall.

Your shade
Armani Beauty
10Change shade
Depth and undertone: Deep tan · Warm · golden
Finish and coverage: Radiant · Medium coverage
The match
Milk Makeup
23W
Depth and undertone: Deep · Warm
Finish and coverage: Natural · Buildable coverage
Overall match
73out of 100
Shade (Shade match)
72
Finish (Finish & visual result)
76
Wear (Wear & performance)
82
Skin (Skin suitability)
50
Shade match
72out of 100
Colour
59
Depth
76
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$30Ulta BeautyUlta Beauty
$12 less (29%)

Your shade $42 at Sephora

Ulta BeautyView at Ulta Beauty

Looking for a foundation in your shade?

The closest shade to Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer 10 (Deep tan · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Armani Beauty Luminous Silk Foundation

    11.4

    Armani Beauty Luminous Silk Foundation, shade 11.4

    • Slight colour difference
    • Deep tan · Warm · golden undertone

    $69

    SephoraView at Sephora

Closest foundations

  1. Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25

    Dark Warm

    Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25, shade Dark Warm

    • Looks identical
    • Deep tan · Warm undertone

    $41

    Ulta BeautyView at Ulta Beauty
  2. NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation

    29 Warm Pecan

    NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation, shade 29 Warm Pecan

    • Very close colour
    • Deep tan · Warm undertone

    $14.97

    WalmartView at Walmart
  3. ColourPop Pretty Fresh Hyaluronic Hydrating Foundation

    Deep Dark 185W

    ColourPop Pretty Fresh Hyaluronic Hydrating Foundation, shade Deep Dark 185W

    • Very close colour
    • Deep tan · Warm undertone

    $12

    Ulta BeautyView at Ulta Beauty
  4. Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation

    26D

    Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation, shade 26D

    • Looks identical
    • Deep tan · Neutral · neutral golden undertone

    $47

    SephoraView at Sephora
  5. ILIA True Skin Serum Foundation

    Martinique SF11

    ILIA True Skin Serum Foundation, shade Martinique SF11

    • Looks identical
    • Deep tan · Neutral · neutral golden undertone

    $56

    SephoraView at Sephora
  6. L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer

    375 Tan Warm

    L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer, shade 375 Tan Warm

    • Very close colour
    • Deep tan · Warm undertone

    $18.99

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Milk Makeup Future Fluid Longwear Hydrating Concealer in 23W, against Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer in 10. Every attribute compared, with its share of the score.

ComparedYour shade10Closest match23WScore
Shade match55% of overall72
Colour59#a56b4c#995b34Slight colour differenceColour difference 6.3 (0 is identical)
Depth76Deep tanDeepSome differenceDepth difference: 8.3
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall76
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedNot publishedSkin-type suitability not published for one product
Overall match 73/100Shade match 72/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Future Fluid Longwear Hydrating Concealer in 23W.

Same or better

  • $12 less
  • Same warm undertone
  • Buildable rather than medium coverage
  • Both claim a skin-like finish
  • Both claim long-wearing
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Visible colour difference
  • Runs slightly deeper
  • Natural finish instead of radiant
  • No blurring effect claimed

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Baselow siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone low vs none
View full match

Where to buy 23W

Best price
$30Ulta BeautyUlta Beauty
$12 less (29%)

Your shade $42 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.