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Luminous Silk Hydrating Face and Under-Eye Concealer 5 dupes and alternatives Armani Beauty

Light medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free1No drying alcohol1Vegan1Cruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches with buildable coverage, with a natural finish, in liquid form.

  • 1 match has no coverage listed and is not shown.
  • 2 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Milk Makeup Future Fluid Longwear Hydrating Concealer 10W

The equivalent shade and the most similar concealer overall.

Your shade
Armani Beauty
5Change shade
Depth and undertone: Light medium · Neutral
Finish and coverage: Radiant · Medium coverage
The match
Milk Makeup
10W
Depth and undertone: Medium light · Warm
Finish and coverage: Natural · Buildable coverage
Overall match
76out of 100
Shade (Shade match)
77
Finish (Finish & visual result)
76
Wear (Wear & performance)
82
Skin (Skin suitability)
50
Shade match
77out of 100
Colour
80
Depth
84
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$30Ulta BeautyUlta Beauty
$12 less (29%)

Your shade $42 at Sephora

Ulta BeautyView at Ulta Beauty

Looking for a foundation in your shade?

The closest shade to Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer 5 (Light medium · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Armani Beauty Luminous Silk Foundation

    5

    Armani Beauty Luminous Silk Foundation, shade 5

    • Very close colour
    • Light medium · Neutral · neutral pink undertone

    $69

    SephoraView at Sephora

Closest foundations

  1. bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation

    Light 27 Neutral

    bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation, shade Light 27 Neutral

    • Looks identical
    • Light medium · Neutral undertone

    $42

    SephoraView at Sephora
  2. bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Light 27 Neutral

    bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20, shade Light 27 Neutral

    • Looks identical
    • Light medium · Neutral undertone

    $45

    Ulta BeautyView at Ulta Beauty
  3. Well People Skinforia Serum Foundation

    24 Light Medium Neutral

    Well People Skinforia Serum Foundation, shade 24 Light Medium Neutral

    • Same depth, colour not measured
    • Light medium · Neutral undertone

    $30

    TargetView at Target
  4. Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation

    N8

    Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation, shade N8

    • Looks identical
    • Medium light · Neutral undertone

    $52

    SephoraView at Sephora
  5. bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15

    Soft Medium 11

    bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15, shade Soft Medium 11

    • Looks identical
    • Light medium · Neutral undertone

    $39.50

    Ulta BeautyView at Ulta Beauty
  6. TIRTIR Mask Fit AI Filter Cushion

    25N MOCHA

    TIRTIR Mask Fit AI Filter Cushion, shade 25N MOCHA

    • Looks identical
    • Medium light · Neutral undertone

    $25

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Milk Makeup Future Fluid Longwear Hydrating Concealer in 10W, against Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer in 5. Every attribute compared, with its share of the score.

ComparedYour shade5Closest match10WScore
Shade match55% of overall77
Colour80#dea87f#d49b70Close colourColour difference 3.6 (0 is identical)
Depth84Light mediumMedium lightSome differenceDepth difference: 6.4
Retailer descriptionLightLight mediumSome differenceRetailer descriptions one depth band apart
Undertone65NeutralWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall76
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedNot publishedSkin-type suitability not published for one product
Overall match 76/100Shade match 77/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Future Fluid Longwear Hydrating Concealer in 10W.

Same or better

  • $12 less
  • Buildable rather than medium coverage
  • Both claim a skin-like finish
  • Both claim long-wearing
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Slightly warmer undertone
  • Natural finish instead of radiant
  • No blurring effect claimed

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Baselow siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone low vs none
View full match

Where to buy 10W

Best price
$30Ulta BeautyUlta Beauty
$12 less (29%)

Your shade $42 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.