Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$41Ulta Beauty(product price)$28 less (41%)4.3 (1,733)
Matches: Very close colour· Same neutral undertone· Same natural finish
Differences: Light rather than medium coverage· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
91
Finish & visual result
81
Wear & performance
61
Skin suitability
84
Very close colour · Natural · Light coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Light rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: dark to deep with a neutral undertone
Matches: Very close colour· Same neutral undertone· Same natural finish
Differences: Does not claim transfer resistance· Does not claim not settling into lines· Does not claim a lightweight feel
Score details
Shade match
84
Finish & visual result
100
Wear & performance
49
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin
The closest shade to Armani Beauty Luminous Silk Foundation 11.7 (Deep · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Deep Mocha, against Armani Beauty Luminous Silk Foundation in 11.7. Every attribute compared, with its share of the score.
ComparedYour shade11.7Closest shade matchDeep MochaHow they compareScore
Shade match55% of overall93
Colour60%95#92603c#915f3fLooks identicalColour difference 1.4 (0 is identical)
Depth15%99DeepDeepSameDepth difference: 0.4
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Finish35%56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared61
Longevity30%7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, dry, oilyDry, oily, sensitiveBoth marketed for dry/oily skin
Overall match 79/100Shade match 93/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 in Medium Dark 23, against Armani Beauty Luminous Silk Foundation in 11.7. Every attribute compared, with its share of the score.
ComparedYour shade11.7Closest overall alternativeMedium Dark 23How they compareScore
Shade match55% of overall91
Colour60%92#92603c#996440Very close colourColour difference 2.0 (0 is identical)
Depth15%95DeepDeep tanCloseDepth difference: 2.8
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Overall match 87/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$29.50 less (43%)
