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The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 15 dupes and alternatives Basma

Medium light · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with light coverage, without talc.

  • 2 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: CoverGirl Simply Ageless Skin Perfector Essence Foundation Medium

The equivalent shade and the most similar foundation overall.

Your shade
Basma
15Change shade
Depth and undertone: Medium light · Neutral · neutral golden
Finish and coverage: Natural · Full coverage
The match
CoverGirl
Medium
Depth and undertone: Medium light · Neutral · neutral golden
Finish and coverage: Natural · Light coverage
Overall match
76out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
72
Wear (Wear & performance)
40
Skin (Skin suitability)
84
Shade match
86out of 100
Colour
78
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$21.49Ulta BeautyUlta Beauty
$18.51 less (46%)

Your shade $40 at Sephora · lowest price $12.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 74
    $49Ulta BeautyUlta Beauty(product price)Costs $9 more

    Matches: Same natural finishClaims not settling into linesBoth claim colour stability

    Differences: Slightly cooler undertoneLight rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    74
    Finish & visual result
    58
    Wear & performance
    74
    Skin suitability
    60

    Close colour · Natural · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly cooler undertone · Light rather than full coverage · No skin-like finish claimed · Not marketed for normal skin

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 15 (Medium light · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 07 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 07 N

    • Close colour
    • Medium light · Neutral · neutral golden undertone

    $32

  2. L'Oréal Paris True Match Radiant Serum Concealer

    N8

    L'Oréal Paris True Match Radiant Serum Concealer, shade N8

    • Close colour
    • Medium · Neutral undertone

    $16.99

  3. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Light Tan

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Light Tan

    • Close colour
    • Medium · Neutral undertone

    $12

  4. Tarte Shape Tape Full Coverage Matte Concealer

    47H tan-deep honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 47H tan-deep honey

    • Close colour
    • Medium · Warm · peach undertone

    $32

  5. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    140

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 140

    • Close colour
    • Light medium · Warm undertone

    $12.99

  6. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    9 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 9 Tan

    • Very close colour
    • Medium light · Cool undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

CoverGirl Simply Ageless Skin Perfector Essence Foundation in Medium, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 15. Every attribute compared, with its share of the score.

ComparedYour shade15Closest matchMediumScore
Shade match55% of overall86
Colour78#e89b77#e8a275Close colourColour difference 3.9 (0 is identical)
Depth96Medium lightMedium lightSameDepth difference: 2.3
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared72
Finish100NaturalNaturalSameSame natural finish
Coverage20FullLightDifferentLight coverage rather than full
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Normal, dry, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​oily skin
Overall match 76/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To CoverGirl Simply Ageless Skin Perfector Essence Foundation in Medium.

Same or better

  • $18.51 less
  • Same neutral undertone
  • Same natural finish
  • Both claim a skin-like finish

Different

  • Small colour difference on the swatch
  • Light rather than full coverage
  • No long-wear claim
  • Does not claim colour stability
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseOil-based, high siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs moderate

Where to buy Medium

Match price
$21.49Ulta BeautyUlta Beauty
$18.51 less (46%)

Your shade $40 at Sephora · lowest price $12.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.