The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 23 dupes and alternatives Basma
4.5 (686)·Light · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same cool undertone· Same natural finish· Same full coverage
Differences: Slightly deeper· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
82
Finish & visual result
86
Wear & performance
70
Skin suitability
84
Close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
Matches: Same cool undertone· Same full coverage· Claims a blurring effect
Differences: Slightly deeper· Matte rather than natural finish· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
64
Wear & performance
58
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: medium skin with cool, pink or rosy undertones
Matches: Same cool undertone· Claims transfer resistance· Both claim a lightweight feel
Differences: Slightly deeper· Matte rather than natural finish· Medium rather than full coverage
Score details
Shade match
87
Finish & visual result
61
Wear & performance
63
Skin suitability
60
Close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for normal skin
Retailer shade note: medium with cool rosy-beige undertones
Matches: Same cool undertone· Claims transfer resistance· Both claim a lightweight feel
Differences: Slightly deeper· Matte rather than natural finish· Medium rather than full coverage
Score details
Shade match
85
Finish & visual result
61
Wear & performance
63
Skin suitability
60
Close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for normal skin
Retailer shade note: medium with cool rosy undertones
$14.99Ulta Beauty(product price)$25.01 less (63%)4.3 (32,897)
Matches: Same full coverage· Claims a blurring effect· Claims transfer resistance
Differences: Slightly lighter· Matte rather than natural finish· No skin-like finish claimed
Score details
Shade match
74
Finish & visual result
64
Wear & performance
63
Skin suitability
67
Close colour · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly lighter · Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry skin
$11.99Ulta Beauty(product price)$28.01 less (70%)4.4 (182,841)
Matches: Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Matte rather than natural finish· Medium rather than full coverage
Score details
Shade match
76
Finish & visual result
54
Wear & performance
70
Skin suitability
67
Close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry skin · Contains drying alcohol
The closest shade to Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 23 (Light · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Estée Lauder Double Wear Stay-in-Place Foundation in 3C1 Dusk, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 23. Every attribute compared, with its share of the score.
ComparedYour shade23Closest shade match3C1 DuskHow they compareScore
Shade match55% of overall98
Colour60%97#f9b193#f5b294Looks identicalColour difference 1.1 (0 is identical)
Depth15%100LightLightSameDepth difference: 0.3
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Finish & visual result25% of overall · 3 of 4 compared61
Finish35%56NaturalMatteSome differenceMatte finish rather than natural
Coverage30%80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared63
Longevity30%70Long-wearing36-hour wearSome differenceThe match claims 36-hour wear; your product says long-wearing without hours
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, dry, oilyDry, combination, oilyBoth marketed for dry/oily skin
Overall match 81/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Rare Beauty True to Myself Natural Matte Longwear Foundation in 17 Light Medium Cool, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 23. Every attribute compared, with its share of the score.
ComparedYour shade23Closest overall alternative17 Light Medium CoolHow they compareScore
Shade match55% of overall93
Colour60%88#f9b193#f7b592Very close colourColour difference 2.5 (0 is identical)
Depth15%98LightLightSameDepth difference: 1.0
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Overall match 82/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$1 less (3%)
