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The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 37 dupes and alternatives Basma

Fair · Warm · yellow undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Finish

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Skin type

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Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0
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Only showing matches with full coverage, without dimethicone.

  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation Light 10C

The equivalent shade and the most similar foundation overall.

Your shade
Basma
37Change shade
Depth and undertone: Fair · Warm · yellow
Finish and coverage: Natural · Full coverage
The match
Drunk Elephant
Light 10C
Depth and undertone: Light · Neutral · neutral pink
Finish and coverage: Natural · Full coverage
Overall match
82out of 100
Shade (Shade match)
81
Finish (Finish & visual result)
100
Wear (Wear & performance)
51
Skin (Skin suitability)
100
Shade match
81out of 100
Colour
93
Depth
96
Undertone
45
High confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
Costs $2 more

Your shade $40 at Sephora

Looking for a concealer in your shade?

The closest shade to Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 37 (Fair · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    121

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 121

    • Very close colour
    • Fair · Warm undertone

    $12.99

  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    210

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 210

    • Looks identical
    • Fair · Neutral · neutral golden undertone

    $30

  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Golden Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Golden Beige

    • Very close colour
    • Light · Warm · golden undertone

    $36

  4. e.l.f. Cosmetics Hydrating Camo Concealer

    Light Ivory

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Light Ivory

    • Very close colour
    • Light · Neutral · neutral golden undertone

    $8

  5. NARS Radiant Creamy Concealer

    Marron Glacé

    NARS Radiant Creamy Concealer, shade Marron Glacé

    • Close colour
    • Fair · Warm · peach undertone

    $36

  6. Maybelline Fit Me Natural Finish Concealer

    025 Medium

    Maybelline Fit Me Natural Finish Concealer, shade 025 Medium

    • Looks identical
    • Fair

    $10.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation in Light 10C, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 37. Every attribute compared, with its share of the score.

ComparedYour shade37Closest matchLight 10CScore
Shade match55% of overall81
Colour93#fcc2a1#f4be9bVery close colourColour difference 1.9 (0 is identical)
Depth96FairLightCloseDepth difference: 2.7
Retailer descriptionLightLight mediumSome differenceRetailer descriptions one depth band apart
Undertone45Warm · yellowNeutral · neutral pinkDifferentfrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100FullFullSameSame full coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared51
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Normal, dry, oilyNormal, dry, oilyBoth marketed for normal/​dry/​oily skin
Overall match 82/100Shade match 81/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation in Light 10C.

Same or better

  • Very close colour
  • Same natural finish
  • Same full coverage
  • Both claim a skin-like finish
  • Claims transfer resistance

Different

  • Slightly cooler undertone
  • Does not claim colour stability
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseOil-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs none

Where to buy Light 10C

Best price
$42SephoraSephora
Costs $2 more

Your shade $40 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.