Beautler.Your beauty butler

The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 37 dupes and alternatives Basma

Fair · Warm · yellow undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches cruelty-free, without talc.

  • 21 matches have no cruelty-free claim listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Rare Beauty True to Myself Natural Matte Longwear Foundation 14 Light Medium Warm

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Basma
37Change shade
Depth and undertone: Fair · Warm · yellow
Finish and coverage: Natural · Full coverage
The match
Rare Beauty
14 Light Medium Warm
Depth and undertone: Light · Warm · peach
Finish and coverage: Matte · Medium coverage
Shade match
96out of 100
Colour
94
Depth
97
Undertone
100
Best price
$38SephoraSephora
$2 less (5%)

Your shade $40 at Sephora

SephoraView at Sephora

Closest overall alternative: Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation 6L

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Basma
37Change shade
Depth and undertone: Fair · Warm · yellow
Finish and coverage: Natural · Full coverage
The match
Lawless
6L
Depth and undertone: Fair · Warm
Finish and coverage: Natural · Full coverage
Overall match
87out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
91
Wear (Wear & performance)
70
Skin (Skin suitability)
28
Best price
$47SephoraSephora
Costs $7 more

Your shade $40 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Yepoda

    The Dewy Day

    3N
    Shade match 86
    $39SephoraSephora$1 less (3%)

    Matches: Very close colourSame natural finishBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneBuildable rather than full coverageDoes not claim colour stability

    Score details
    Shade match
    86
    Finish & visual result
    93
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than full coverage · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: Light medium shade with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    13 Light Neutral
    Shade match 93
    $38SephoraSephora$2 less (5%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Both claim a skin-like finish

    Differences: Matte rather than natural finishMedium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    93
    Finish & visual result
    70
    Wear & performance
    74
    Skin suitability
    56

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: neutral peach

    High confidence· Digital match

    View match
  3. #5 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    8W Limitless
    Shade match 92
    $47SephoraSephoraCosts $7 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Medium rather than full coverageNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    92
    Finish & visual result
    73
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Medium rather than full coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry skin

    Retailer shade note: light warm-peach

    High confidence· Digital match

    View match
  4. #6 · Tarte

    Timeless Hydrating Foundation

    27B Light-Medium Beige
    Shade match 88
    $42Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Near-identical swatch colourSame natural finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneBuildable rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    70
    Skin suitability
    84

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than full coverage · No skin-like finish claimed · Does not claim colour stability

    Medium confidence· Digital match

    View match
  5. #7 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Warm Natural
    Shade match 91
    $11.97WalmartWalmart$28.03 less (70%)

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Matte rather than natural finishNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    91
    Finish & visual result
    68
    Wear & performance
    70
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  6. Shade match 82
    $47SephoraSephoraCosts $7 more

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Neutral rather than warm undertoneDoes not claim colour stabilityNot marketed for normal/dry skin

    Score details
    Shade match
    82
    Finish & visual result
    91
    Wear & performance
    70
    Skin suitability
    28

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim colour stability · Not marketed for normal/dry skin · Contains drying alcohol

    Retailer shade note: light medium with neutral undertones

    High confidence· Digital match

    View match
  7. Shade match 75
    $48SephoraSephoraCosts $8 more

    Matches: Very close colourSame natural finishBoth claim a skin-like finish

    Differences: Slightly cooler undertoneMedium rather than full coverageDoes not claim colour stability

    Score details
    Shade match
    75
    Finish & visual result
    85
    Wear & performance
    85
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: light tan with pink undertones

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 37 (Fair · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    121

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 121

    • Very close colour
    • Fair · Warm undertone

    $12.99

  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    210

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 210

    • Looks identical
    • Fair · Neutral · neutral golden undertone

    $30

  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Golden Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Golden Beige

    • Very close colour
    • Light · Warm · golden undertone

    $36

  4. e.l.f. Cosmetics Hydrating Camo Concealer

    Light Ivory

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Light Ivory

    • Very close colour
    • Light · Neutral · neutral golden undertone

    $8

  5. NARS Radiant Creamy Concealer

    Marron Glacé

    NARS Radiant Creamy Concealer, shade Marron Glacé

    • Close colour
    • Fair · Warm · peach undertone

    $36

  6. Maybelline Fit Me Natural Finish Concealer

    025 Medium

    Maybelline Fit Me Natural Finish Concealer, shade 025 Medium

    • Looks identical
    • Fair

    $10.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Rare Beauty True to Myself Natural Matte Longwear Foundation in 14 Light Medium Warm, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 37. Every attribute compared, with its share of the score.

ComparedYour shade37Closest shade match14 Light Medium WarmScore
Shade match55% of overall96
Colour94#fcc2a1#f6bf9cVery close colourColour difference 1.5 (0 is identical)
Depth97FairLightCloseDepth difference: 2.0
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone100Warm · yellowWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall70
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared74
Longevity70Long-wearing8-hour wearSome differenceThe match claims 8-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall56
Skin type56Normal, dry, oilyCombination, normal, oily, sensitiveBoth marketed for normal/​oily skin
Overall match 84/100Shade match 96/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty True to Myself Natural Matte Longwear Foundation in 14 Light Medium Warm.

Same or better

  • $2 less
  • Very close colour
  • Same warm undertone
  • Medium rather than full coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim colour stability
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • Not marketed for dry skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 6L, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 37. Every attribute compared, with its share of the score.

ComparedYour shade37Closest overall alternative6LScore
Shade match55% of overall95
Colour93#fcc2a1#fdc8a6Very close colourColour difference 1.9 (0 is identical)
Depth96FairFairSameDepth difference: 2.3
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone100Warm · yellowWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall91
Finish100NaturalNaturalSameSame natural finish
Coverage100FullFullSameSame full coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared70
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall28
Skin type28Normal, dry, oilyCombination, oily, sensitiveBoth marketed for oily skin
Overall match 87/100Shade match 95/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 6L.

Same or better

  • Very close colour
  • Same warm undertone
  • Same natural finish
  • Same full coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Does not claim colour stability
  • Not marketed for normal/dry skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth oil-based; silicone high vs high

Where to buy

Closest shade match

Rare Beauty True to Myself Natural Matte Longwear Foundation 14 Light Medium Warm

Best price
$38SephoraSephora
$2 less (5%)

Your shade $40 at Sephora

SephoraView at Sephora

Closest overall alternative

Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation 6L

Best price
$47SephoraSephora
Costs $7 more

Your shade $40 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.