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The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 37 dupes and alternatives Basma

Fair · Warm · yellow undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with a matte finish, without talc.

  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Rare Beauty True to Myself Natural Matte Longwear Foundation 14 Light Medium Warm

The equivalent shade and the most similar foundation overall.

Your shade
Basma
37Change shade
Depth and undertone: Fair · Warm · yellow
Finish and coverage: Natural · Full coverage
The match
Rare Beauty
14 Light Medium Warm
Depth and undertone: Light · Warm · peach
Finish and coverage: Matte · Medium coverage
Overall match
84out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
70
Wear (Wear & performance)
74
Skin (Skin suitability)
56
Shade match
96out of 100
Colour
94
Depth
97
Undertone
100
High confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
$2 less (5%)

Your shade $40 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    13 Light Neutral
    Shade match 93
    $38SephoraSephora$2 less (5%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Both claim a skin-like finish

    Differences: Matte rather than natural finishMedium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    93
    Finish & visual result
    70
    Wear & performance
    74
    Skin suitability
    56

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: neutral peach

    High confidence· Digital match

    View match
  2. Shade match 91
    $53SephoraSephoraCosts $13 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Matte rather than natural finishDoes not claim colour stabilityNot marketed for dry skin

    Score details
    Shade match
    91
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim colour stability · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: Fair with Yellow Undertones

    High confidence· Digital match

    View match
  3. Shade match 91
    $53SephoraSephoraCosts $13 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same full coverage

    Differences: Matte rather than natural finishDoes not claim colour stabilityNot marketed for dry skin

    Score details
    Shade match
    91
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim colour stability · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: Light with Pinky Undertones

    Medium confidence· Digital match

    View match
  4. #5 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Warm Natural
    Shade match 91
    $11.97WalmartWalmart$28.03 less (70%)

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Matte rather than natural finishNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    91
    Finish & visual result
    68
    Wear & performance
    70
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  5. Shade match 87
    $53SephoraSephoraCosts $13 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same full coverage

    Differences: Matte rather than natural finishDoes not claim colour stabilityNot marketed for dry skin

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim colour stability · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: Fair with Pinky Undertones

    Medium confidence· Digital match

    View match
  6. #7 · L'Oréal Paris

    Infallible Pro-Matte Foundation

    101 Classic Ivory
    Shade match 90
    $14.99Ulta BeautyUlta Beauty(product price)$25.01 less (63%)

    Matches: Near-identical swatch colourSame full coverageClaims a blurring effect

    Differences: Matte rather than natural finishNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    90
    Finish & visual result
    64
    Wear & performance
    63
    Skin suitability
    67

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry skin

    Medium confidence· Digital match

    View match
  7. #8 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    N4.5
    Shade match 87
    $39SephoraSephora$1 less (3%)

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Neutral rather than warm undertoneMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    64
    Wear & performance
    74
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than natural finish · No skin-like finish claimed · Not marketed for dry skin

    Retailer shade note: fair beige with neutral undertones for light skin

    High confidence· Digital match

    View match
  8. #9 · Natasha Denona

    HY-GLAM Powder Foundation

    P3
    Shade match 95
    $55Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Very close colourSame warm undertoneBoth claim a skin-like finish

    Differences: Matte rather than natural finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    55
    Skin suitability
    0

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · No long-wear claim · Does not claim colour stability · Not marketed for normal/dry/oily skin

    Retailer shade note: light peach

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 37 (Fair · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    121

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 121

    • Very close colour
    • Fair · Warm undertone

    $12.99

  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    210

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 210

    • Looks identical
    • Fair · Neutral · neutral golden undertone

    $30

  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Golden Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Golden Beige

    • Very close colour
    • Light · Warm · golden undertone

    $36

  4. e.l.f. Cosmetics Hydrating Camo Concealer

    Light Ivory

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Light Ivory

    • Very close colour
    • Light · Neutral · neutral golden undertone

    $8

  5. NARS Radiant Creamy Concealer

    Marron Glacé

    NARS Radiant Creamy Concealer, shade Marron Glacé

    • Close colour
    • Fair · Warm · peach undertone

    $36

  6. Maybelline Fit Me Natural Finish Concealer

    025 Medium

    Maybelline Fit Me Natural Finish Concealer, shade 025 Medium

    • Looks identical
    • Fair

    $10.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Rare Beauty True to Myself Natural Matte Longwear Foundation in 14 Light Medium Warm, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 37. Every attribute compared, with its share of the score.

ComparedYour shade37Closest match14 Light Medium WarmScore
Shade match55% of overall96
Colour94#fcc2a1#f6bf9cVery close colourColour difference 1.5 (0 is identical)
Depth97FairLightCloseDepth difference: 2.0
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone100Warm · yellowWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall70
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared74
Longevity70Long-wearing8-hour wearSome differenceThe match claims 8-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall56
Skin type56Normal, dry, oilyCombination, normal, oily, sensitiveBoth marketed for normal/​oily skin
Overall match 84/100Shade match 96/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty True to Myself Natural Matte Longwear Foundation in 14 Light Medium Warm.

Same or better

  • $2 less
  • Very close colour
  • Same warm undertone
  • Medium rather than full coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim colour stability
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • Not marketed for dry skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseOil-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs silicone-based; silicone high vs high

Where to buy 14 Light Medium Warm

Best price
$38SephoraSephora
$2 less (5%)

Your shade $40 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.