The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 37 dupes and alternatives Basma
4.5 (686)·Fair · Warm · yellow undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same natural finish· Same full coverage· Both claim long-wearing
Differences: Neutral rather than warm undertone· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
81
Finish & visual result
86
Wear & performance
70
Skin suitability
84
Close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than warm undertone · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: light with neutral undertones
The closest shade to Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 37 (Fair · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
IT Cosmetics CC+ Cream Illumination SPF 50+ in Medium Tan, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 37. Every attribute compared, with its share of the score.
ComparedYour shade37Closest shade matchMedium TanHow they compareScore
Shade match55% of overall96
Colour60%94#fcc2a1#f7c29fVery close colourColour difference 1.7 (0 is identical)
Depth15%99FairFairSameDepth difference: 0.8
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 3 of 4 compared68
Finish35%56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity30%40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall67
Skin type100%67Normal, dry, oilyNormal, dryBoth marketed for normal/dry skin
Overall match 79/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation in Light 10C, against Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 37. Every attribute compared, with its share of the score.
ComparedYour shade37Closest overall alternativeLight 10CHow they compareScore
Shade match55% of overall81
Colour60%93#fcc2a1#f4be9bVery close colourColour difference 1.9 (0 is identical)
Depth15%96FairLightCloseDepth difference: 2.7
Retailer descriptionLightLight mediumSome differenceRetailer descriptions one depth band apart
Finish & visual result25% of overall · 3 of 4 compared100
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared51
Longevity30%70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100%100Normal, dry, oilyNormal, dry, oilyBoth marketed for normal/dry/oily skin
Overall match 82/100Shade match 81/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$1 less (3%)
