Vitamin Enriched Skin Tinted Moisturizer SPF 15 Medium 2 dupes and alternatives Bobbi Brown
4.2 (355)·Light · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Claims a skin-like finish· Both claim 12-hour wear
Differences: Slightly warmer undertone· Natural rather than radiant finish· Medium rather than light coverage
Score details
Shade match
85
Finish & visual result
54
Wear & performance
89
Skin suitability
20
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim colour stability · Not marketed for combination/dry/normal/oily skin · No SPF
$38Ulta Beauty(product price)$11 less (22%)4.4 (657)
Matches: Claims a blurring effect· Both claim 12-hour wear· Both claim not settling into lines
Differences: Olive rather than neutral undertone· Matte rather than radiant finish· Medium rather than light coverage
Score details
Shade match
75
Finish & visual result
43
Wear & performance
100
Skin suitability
80
Close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Olive rather than neutral undertone · Matte rather than radiant finish · Medium rather than light coverage · Not marketed for sensitive skin · No SPF
Retailer shade note: medium with warm neutral olive undertones
$25Ulta Beauty(product price)$24 less (49%)4.2 (812)
Matches: Claims a skin-like finish· Both claim a lightweight feel· No fragrance listed
Differences: Slightly warmer undertone· Natural rather than radiant finish· Medium rather than light coverage
Score details
Shade match
75
Finish & visual result
61
Wear & performance
63
Skin suitability
80
Close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for sensitive skin · No SPF
Retailer shade note: medium with warm yellow undertones
Matches: Claims a blurring effect· Both claim not settling into lines· Both claim a lightweight feel
Differences: Slightly warmer undertone· Natural rather than radiant finish· Medium rather than light coverage
Score details
Shade match
73
Finish & visual result
62
Wear & performance
66
Skin suitability
80
Close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · No long-wear claim · Does not claim colour stability · Not marketed for oily skin
Matches: Claims a blurring effect· Both claim 12-hour wear· No fragrance listed
Differences: Slightly cooler undertone· Natural rather than radiant finish· Medium rather than light coverage
Score details
Shade match
75
Finish & visual result
55
Wear & performance
63
Skin suitability
100
Close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · No SPF
Retailer shade note: medium honey with cool undertones
Matches: Claims a skin-like finish· Both claim 12-hour wear· Both claim not settling into lines
Differences: Slightly deeper· Slightly warmer undertone· Natural rather than radiant finish
Score details
Shade match
75
Finish & visual result
54
Wear & performance
89
Skin suitability
20
Close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim colour stability · Not marketed for combination/dry/normal/oily skin · No SPF
Matches: Claims a skin-like finish· Both claim 12-hour wear· Both claim not settling into lines
Differences: Slightly warmer undertone· Natural rather than radiant finish· Medium rather than light coverage
Score details
Shade match
73
Finish & visual result
54
Wear & performance
89
Skin suitability
20
Close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim colour stability · Not marketed for combination/dry/normal/oily skin · No SPF
Matches: Claims a blurring effect· Both claim a lightweight feel· No fragrance listed
Differences: Slightly deeper· Slightly warmer undertone· Natural rather than radiant finish
Score details
Shade match
71
Finish & visual result
62
Wear & performance
63
Skin suitability
60
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily/sensitive skin · No SPF
Retailer shade note: M3 - medium with warm undertones, and a yellow tone
Matches: Claims a blurring effect· Both claim a lightweight feel· No fragrance listed
Differences: Olive rather than neutral undertone· Natural rather than radiant finish· Medium rather than light coverage
Score details
Shade match
79
Finish & visual result
55
Wear & performance
51
Skin suitability
40
Close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Olive rather than neutral undertone · Natural rather than radiant finish · Medium rather than light coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/oily/sensitive skin · No SPF
Matches: Claims a skin-like finish· Both claim 12-hour wear· Both claim not settling into lines
Differences: Slightly lighter· Olive rather than neutral undertone· Natural rather than radiant finish
Score details
Shade match
70
Finish & visual result
54
Wear & performance
89
Skin suitability
20
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly lighter · Olive rather than neutral undertone · Natural rather than radiant finish · Medium rather than light coverage · Does not claim colour stability · Not marketed for combination/dry/normal/oily skin · No SPF
The closest shade to Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 Medium 2 (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Glossier Stretch Fluid Foundation for Buildable Coverage in Light 2, against Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 in Medium 2. Every attribute compared, with its share of the score.
ComparedYour shadeMedium 2Closest shade matchLight 2How they compareScore
Shade match55% of overall86
Colour60%78#e3b874#eabd87Close colourColour difference 3.9 (0 is identical)
Depth15%94LightLightSameDepth difference: 3.2
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall20
Skin type100%20Combination, dry, normal, oily, sensitiveSensitiveBoth marketed for sensitive skin
Overall match 75/100Shade match 86/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 8N Joshua Tree, against Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 in Medium 2. Every attribute compared, with its share of the score.
ComparedYour shadeMedium 2Closest overall alternative8N Joshua TreeHow they compareScore
Shade match55% of overall81
Colour60%69#e3b874#d8b98bSlight colour differenceColour difference 5.1 (0 is identical)
Depth15%99LightLightSameDepth difference: 0.6
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Finish & visual result25% of overall · 2 of 4 compared91
Finish35%100RadiantRadiantSameSame radiant finish
Coverage30%80LightMediumCloseMedium coverage rather than light (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared66
Longevity30%8012-hour wear16-hour wearClose16-hour wear claimed against 12-hour wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall20
Skin type100%20Combination, dry, normal, oily, sensitiveSensitiveBoth marketed for sensitive skin
Overall match 78/100Shade match 81/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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