Medium · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Only showing matches with medium coverage, in liquid form, without talc or alcohol denat.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $72 at Ulta Beauty · product price; shade not separately priced
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beautyfrom $39 · product priceView at Ulta Beauty
Sephora$39 · out of stockView at SephoraThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $72 at Ulta Beauty
Makeup By Mario SurrealSkin Luminous Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Sephora$12 less (17%)Matches: Near-identical swatch colourSame neutral undertoneSame natural finish
No material differences in the data we have.
Looks identical · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Retailer shade note: light medium with neutral undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephora$12 less (17%)Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish
No material differences in the data we have.
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Retailer shade note: medium with warm undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty$25 less (35%)Matches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Not marketed for dry/sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Not marketed for dry/sensitive skin
Retailer shade note: light-medium neutral
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beauty$47View at Ulta BeautySephora$12 less (17%)Matches: Very close colourSame neutral undertoneSame natural finish
No material differences in the data we have.
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Retailer shade note: light medium with neutral undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephora$28 less (39%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Does not claim a lightweight feelNot marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Does not claim a lightweight feel · Not marketed for oily/sensitive skin
Retailer shade note: warm neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautySephora$25 less (35%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Not marketed for dry/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Not marketed for dry/sensitive skin
Retailer shade note: medium neutral
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta BeautySephora$27 less (38%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Not marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Not marketed for oily/sensitive skin
Retailer shade note: Medium Deep with neutral peach undertones
Medium confidence· Digital match
Kosas Revealer Skin-Improving Foundation SPF 25
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraThe closest shade to Chanel LES BEIGES Water-Fresh Complexion Touch B40 (Medium · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
14 Light Peach
$32
Golden Natural
$12.99
4 Warm
$42
47S tan-deep sand
$32
Beech 6
$39
Medium
$12
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation in WN 120 Pecan, against Chanel LES BEIGES Water-Fresh Complexion Touch in B40. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation in WN 120 Pecan.
3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
Makeup By Mario SurrealSkin Luminous Hydrating Foundation in 11N, against Chanel LES BEIGES Water-Fresh Complexion Touch in B40. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Makeup By Mario SurrealSkin Luminous Hydrating Foundation in 11N.
2 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation WN 120 Pecan
Ulta BeautyYour shade $72 at Ulta Beauty · product price; shade not separately priced
Makeup By Mario SurrealSkin Luminous Hydrating Foundation 11N
SephoraYour shade $72 at Ulta Beauty
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
