Light medium · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Only showing matches with medium coverage, without silicones.
The equivalent shade and the most similar foundation overall.
Ulta BeautyYour shade $70 at Ulta Beauty · product price; shade not separately priced
PÜR 4-in-1 Pressed Mineral Makeup SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$36 less (51%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than warm undertone
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than warm undertone
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
PÜR 4-in-1 Pressed Mineral Makeup SPF 15
Every store that sells this shade · prices as last checked
Ulta Beauty$34View at Ulta BeautyUlta Beauty$10 less (14%)Matches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Neutral rather than warm undertoneDoes not claim a lightweight feelContains listed fragrance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Neutral rather than warm undertone · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: light skin with neutral beige undertones
Medium confidence· Digital match
Dior Forever Hydra Nude Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$60View at Ulta BeautyUlta Beauty(product price)$10 less (14%)Matches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Neutral rather than warm undertoneDoes not claim a lightweight feelContains listed fragrance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Neutral rather than warm undertone · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: light skin with neutral undertones
Medium confidence· Digital match
Dior Forever Hydra Nude Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $60 · product priceView at Ulta Beauty
Sephora$20 less (29%)Matches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Neutral rather than warm undertoneNot marketed for dry/oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than warm undertone · Not marketed for dry/oily skin
Retailer shade note: Light-medium with neutral undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautyThe closest shade to Chanel LES BEIGES Water-Fresh Complexion Touch BD31 (Light medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
250W
$24
2W Warm
$42
3
$42
415 Bisque W
$32
Ginger
$36
14.0 Light Tan
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
PÜR 4-in-1 Pressed Mineral Makeup SPF 15 in Linen MN3, against Chanel LES BEIGES Water-Fresh Complexion Touch in BD31. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To PÜR 4-in-1 Pressed Mineral Makeup SPF 15 in Linen MN3.
3 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $70 at Ulta Beauty · product price; shade not separately priced
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
