Light medium · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Only showing matches vegan, without talc.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $72 at Ulta Beauty
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $72 at Ulta Beauty · product price; shade not separately priced
Nudestix Tinted Cover Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Sephora$12 less (17%)Matches: Very close colourSame neutral undertoneSame natural finish
No material differences in the data we have.
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephora$20 less (28%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Not marketed for combination/oily skinContains drying alcohol
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Not marketed for combination/oily skin · Contains drying alcohol
Retailer shade note: with neutral undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraSephora$34 less (47%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Slightly cooler undertoneNot marketed for dry/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly cooler undertone · Not marketed for dry/sensitive skin
Retailer shade note: fair-light (cool)
Medium confidence· Digital match
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty$32.50 less (45%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Slightly cooler undertoneNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly cooler undertone · Not marketed for oily skin
Retailer shade note: medium cool skin with pink undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at SephoraUlta Beauty$39.50View at Ulta BeautySephora$12 less (17%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Slightly cooler undertone
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly cooler undertone
Retailer shade note: very fair with cool undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beauty$60View at Ulta BeautySephora$32 less (44%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Full rather than medium coverageNot marketed for combination/sensitive skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Full rather than medium coverage · Not marketed for combination/sensitive skin
Retailer shade note: medium skin with neutral undertones
Medium confidence· Digital match
Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraSephora$12 less (17%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Slightly cooler undertone
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly cooler undertone
Retailer shade note: fair with cool undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyThe closest shade to Chanel LES BEIGES Water-Fresh Complexion Touch BR12 (Light medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Natural Ivory
$11.99
Tone 6.3 N
$32
Macadamia
Light
$12
Silk 2.5
$39
Light Beige
$36
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Calico, against Chanel LES BEIGES Water-Fresh Complexion Touch in BR12. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Calico.
3 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
Nudestix Tinted Cover Foundation in Nude 3, against Chanel LES BEIGES Water-Fresh Complexion Touch in BR12. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Nudestix Tinted Cover Foundation in Nude 3.
5 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Calico
SephoraYour shade $72 at Ulta Beauty
Nudestix Tinted Cover Foundation Nude 3
Ulta BeautyYour shade $72 at Ulta Beauty · product price; shade not separately priced
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
