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Airbrush Flawless Foundation 10 Cool dupes and alternatives Charlotte Tilbury

Medium · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with full coverage, in liquid form.

  • 12 matches have no formulation listed and are not shown.

Closest shade match: NARS Natural Radiant Longwear Foundation Huahine - Medium Dark 2.6

The equivalent shade: scored on colour, depth and undertone only.

The match
NARS
Huahine - Medium Dark 2.6
Depth and undertone: Medium · Neutral
Finish and coverage: Natural · Full coverage
Shade match
86out of 100
Colour
91
Depth
100
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$55SephoraSephora
Costs $3 more

Your shade $52 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Lancôme Teint Idole Ultra Wear Natural Matte Foundation 415W

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
80out of 100
Shade (Shade match)
76
Finish (Finish & visual result)
94
Wear (Wear & performance)
79
Skin (Skin suitability)
60
Best price
$53SephoraSephora
Costs $1 more

Your shade $52 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC42
    Shade match 78
    $39SephoraSephora$13 less (25%)

    Matches: Near-identical swatch colourSame matte finishBoth claim 24-hour wear

    Differences: Slightly warmer undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    78
    Finish & visual result
    73
    Wear & performance
    88
    Skin suitability
    40

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for combination/dry/sensitive skin

    Retailer shade note: medium deep with golden undertones

    Medium confidence· Digital match

    View match
  2. #4 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC40
    Shade match 77
    $39SephoraSephora$13 less (25%)

    Matches: Very close colourSame matte finishBoth claim 24-hour wear

    Differences: Slightly warmer undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    77
    Finish & visual result
    73
    Wear & performance
    88
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for combination/dry/sensitive skin

    Retailer shade note: medium deep with golden peach undertones

    Medium confidence· Digital match

    View match
  3. #5 · Jane Iredale

    Beyond Matte Liquid Foundation

    M10
    Shade match 77
    $54Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    77
    Finish & visual result
    82
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for dry/sensitive skin

    Retailer shade note: medium to dark w/ gold/peach/brown undertones

    Medium confidence· Digital match

    View match
  4. #6 · Tarte

    Face Tape Full Coverage Foundation

    42S Tan Sand
    Shade match 77
    $42SephoraSephora$10 less (19%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    77
    Finish & visual result
    82
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: tan skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  5. Shade match 86
    $63Ulta BeautyUlta Beauty(product price)Costs $11 more

    Matches: Very close colourBoth claim transfer resistanceBoth claim a lightweight feel

    Differences: Luminous rather than matte finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    38
    Wear & performance
    78
    Skin suitability
    100

    Very close colour · Luminous · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability

    Medium confidence· Digital match

    View match
  6. #8 · Tarte

    Face Tape Full Coverage Foundation

    44H Tan Honey
    Shade match 74
    $42SephoraSephora$10 less (19%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    74
    Finish & visual result
    82
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: tan skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  7. Shade match 80
    $40SephoraSephora$12 less (23%)

    Matches: Very close colourSame matte finishClaims not settling into lines

    Differences: Slightly warmer undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    80
    Finish & visual result
    73
    Wear & performance
    49
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: warm neutral

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Charlotte Tilbury Airbrush Flawless Foundation 10 Cool (Medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    10 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 10 Tan

    • Very close colour
    • Medium light · Cool undertone

    $36

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Peanut Butter 6.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Peanut Butter 6.7 Red

    • Very close colour
    • Medium · Cool undertone

    $31

  2. NARS Soft Matte Complete Concealer

    Chestnut

    NARS Soft Matte Complete Concealer, shade Chestnut

    • Very close colour
    • Medium · Cool undertone

    $36

  3. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    380

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 380

    • Very close colour
    • Medium light · Cool undertone

    $30

  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32 Tan Bronze

    • Close colour
    • Medium · Cool undertone

    $30

  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4C

    • Close colour
    • Medium · Cool · rosy undertone

    $38

  6. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Medium Tan 3.5C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Medium Tan 3.5C

    • Close colour
    • Medium light · Cool · rosy undertone

    $31

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

NARS Natural Radiant Longwear Foundation in Huahine - Medium Dark 2.6, against Charlotte Tilbury Airbrush Flawless Foundation in 10 Cool. Every attribute compared, with its share of the score.

ComparedYour shade10 CoolClosest shade matchHuahine - Medium Dark 2.6Score
Shade match55% of overall86
Colour91#d99260#d39564Very close colourColour difference 2.1 (0 is identical)
Depth100MediumMediumSameDepth difference: 0.1
Retailer descriptionTanMedium tanSome differenceRetailer descriptions one depth band apart
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared74
Longevity6024-hour wear16-hour wearSome difference16-hour wear claimed against 24-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 76/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Natural Radiant Longwear Foundation in Huahine - Medium Dark 2.6.

Same or better

  • Very close colour
  • Full rather than medium coverage
  • Both claim transfer resistance
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Neutral rather than cool undertone
  • Natural finish instead of matte
  • No skin-like finish claimed
  • No blurring effect claimed
  • Does not claim colour stability
  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 415W, against Charlotte Tilbury Airbrush Flawless Foundation in 10 Cool. Every attribute compared, with its share of the score.

ComparedYour shade10 CoolClosest overall alternative415WScore
Shade match55% of overall76
Colour91#d99260#d09165Very close colourColour difference 2.1 (0 is identical)
Depth97MediumMediumSameDepth difference: 1.7
Retailer descriptionTanMedium tanSome differenceRetailer descriptions one depth band apart
Undertone25CoolWarm · goldenDifferentfrom retailer shade descriptions
Finish & visual result25% of overall94
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall79
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, oily, sensitiveBoth marketed for normal/​oily/​sensitive skin
Overall match 80/100Shade match 76/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 415W.

Same or better

  • Very close colour
  • Same matte finish
  • Full rather than medium coverage
  • Both claim a skin-like finish
  • Both claim a blurring effect
  • Both claim 24-hour wear
  • Both claim transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Slightly warmer undertone
  • Does not claim colour stability
  • Not marketed for combination/dry skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Listed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

NARS Natural Radiant Longwear Foundation Huahine - Medium Dark 2.6

Best price
$55SephoraSephora
Costs $3 more

Your shade $52 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Lancôme Teint Idole Ultra Wear Natural Matte Foundation 415W

Best price
$53SephoraSephora
Costs $1 more

Your shade $52 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.