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Airbrush Flawless Foundation 10 Cool dupes and alternatives Charlotte Tilbury

Medium · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

  • Matte2
  • Natural0
  • Radiant0
  • Luminous0

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan1Cruelty-free2Oil-free0With SPF0Mineral0

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Only showing matches made for normal skin, with medium coverage.

Closest shade matchClosest overall alternative: Rare Beauty True to Myself Natural Matte Longwear Foundation 29 Medium Neutral

The equivalent shade and the most similar foundation overall.

Your shade
Charlotte Tilbury
10 CoolChange shade
Depth and undertone: Medium · Cool
Finish and coverage: Matte · Medium coverage
The match
Rare Beauty
29 Medium Neutral
Depth and undertone: Medium · Olive · neutral olive
Finish and coverage: Matte · Medium coverage
Overall match
83out of 100
Shade (Shade match)
79
Finish (Finish & visual result)
100
Wear (Wear & performance)
70
Skin (Skin suitability)
80
Shade match
79out of 100
Colour
91
Depth
99
Undertone
40
Medium confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
$14 less (27%)

Your shade $52 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Ulta Beauty Collection

    Complexion Crush Foundation

    Tan Peach
    Shade match 76
    $16Ulta BeautyUlta Beauty(product price)$36 less (69%)

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Slightly warmer undertoneNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly warmer undertone · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Charlotte Tilbury Airbrush Flawless Foundation 10 Cool (Medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    10 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 10 Tan

    • Very close colour
    • Medium light · Cool undertone

    $36

    SephoraView at Sephora

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Peanut Butter 6.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Peanut Butter 6.7 Red

    • Very close colour
    • Medium · Cool undertone

    $31

    SephoraView at Sephora
  2. NARS Soft Matte Complete Concealer

    Chestnut

    NARS Soft Matte Complete Concealer, shade Chestnut

    • Very close colour
    • Medium · Cool undertone

    $36

    SephoraView at Sephora
  3. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    380

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 380

    • Very close colour
    • Medium light · Cool undertone

    $30

    SephoraView at Sephora
  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32 Tan Bronze

    • Close colour
    • Medium · Cool undertone

    $30

    Ulta BeautyView at Ulta Beauty
  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4C

    • Close colour
    • Medium · Cool · rosy undertone

    $38

    SephoraView at Sephora
  6. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Medium Tan 3.5C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Medium Tan 3.5C

    • Close colour
    • Medium light · Cool · rosy undertone

    $31

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Rare Beauty True to Myself Natural Matte Longwear Foundation in 29 Medium Neutral, against Charlotte Tilbury Airbrush Flawless Foundation in 10 Cool. Every attribute compared, with its share of the score.

ComparedYour shade10 CoolClosest match29 Medium NeutralScore
Shade match55% of overall79
Colour91#d99260#e09156Very close colourColour difference 2.2 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.7
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone40CoolOlive · neutral oliveDifferentfrom retailer shade descriptions
Finish & visual result25% of overall100
Finish100MatteMatteSameSame matte finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared70
Longevity2024-hour wear8-hour wearDifferent8-hour wear claimed against 24-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall80
Skin type80Combination, dry, normal, oily, sensitiveCombination, normal, oily, sensitiveBoth marketed for combination/​normal/​oily/​sensitive skin
Overall match 83/100Shade match 79/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty True to Myself Natural Matte Longwear Foundation in 29 Medium Neutral.

Same or better

  • $14 less
  • Very close colour
  • Same matte finish
  • Same medium coverage
  • Both claim a skin-like finish
  • Both claim a blurring effect
  • Both claim transfer resistance
  • Both claim colour stability
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Olive rather than cool undertone
  • Not marketed for dry skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy 29 Medium Neutral

Best price
$38SephoraSephora
$14 less (27%)

Your shade $52 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.