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Airbrush Flawless Foundation 10 Warm dupes and alternatives Charlotte Tilbury

Medium · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Finish

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Fragrance-free1No drying alcohol2Vegan0Cruelty-free, applied. RemoveOil-free, applied. RemoveWith SPF0Mineral0

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Only showing matches cruelty-free, oil-free.

  • 15 matches have no cruelty-free claim listed and are not shown.
  • 28 matches have no oil-free claim listed and are not shown.

Closest shade match: Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 310

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Charlotte Tilbury
10 WarmChange shade
Depth and undertone: Medium · Warm
Finish and coverage: Matte · Medium coverage
The match
Fenty Beauty
310
Depth and undertone: Medium · Warm · yellow
Finish and coverage: Matte · Full coverage
Shade match
93out of 100
Colour
89
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$40SephoraSephora
$12 less (23%)

Your shade $52 at Sephora

SephoraView at Sephora

Closest overall alternative: Too Faced Born This Way Soft Matte Foundation Natural Beige

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Charlotte Tilbury
10 WarmChange shade
Depth and undertone: Medium · Warm
Finish and coverage: Matte · Medium coverage
The match
Too Faced
Natural Beige
Depth and undertone: Medium tan · Neutral · neutral golden
Finish and coverage: Matte · Medium coverage
Overall match
87out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
91
Wear (Wear & performance)
76
Skin (Skin suitability)
60
Medium confidence· Digital matchWhy it matches
Match price
$48Ulta BeautyUlta Beauty
$4 less (8%)

Your shade $52 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Charlotte Tilbury Airbrush Flawless Foundation 10 Warm (Medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    11.5 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 11.5 Tan

    • Close colour
    • Medium light · Warm undertone

    $36

    SephoraView at Sephora

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC44

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC44

    • Looks identical
    • Medium · Warm · golden undertone

    $30

    SephoraView at Sephora
  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Maple 8.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Maple 8.5

    • Very close colour
    • Medium · Warm · peach undertone

    $39

    SephoraView at Sephora
  3. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 7.5 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 7.5 W

    • Very close colour
    • Medium · Warm · peach undertone

    $32

    SephoraView at Sephora
  4. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Brittle 6.5 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Brittle 6.5 Golden

    • Very close colour
    • Medium · Warm · golden undertone

    $31

    SephoraView at Sephora
  5. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    400

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 400

    • Very close colour
    • Medium · Warm undertone

    $30

    SephoraView at Sephora
  6. Milk Makeup Future Fluid Longwear Hydrating Concealer

    18W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 18W

    • Very close colour
    • Medium tan · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 310, against Charlotte Tilbury Airbrush Flawless Foundation in 10 Warm. Every attribute compared, with its share of the score.

ComparedYour shade10 WarmClosest shade match310Score
Shade match55% of overall93
Colour89#d68a53#d4915cVery close colourColour difference 2.4 (0 is identical)
Depth96MediumMediumSameDepth difference: 2.2
Retailer descriptionTanMedium tanSome differenceRetailer descriptions one depth band apart
Undertone100WarmWarm · yellowClosefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall49
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 80/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 310.

Same or better

  • $12 less
  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Full rather than medium coverage
  • Claims not settling into lines
  • No drying alcohol listed

Different

  • No skin-like finish claimed
  • No blurring effect claimed
  • Does not claim transfer resistance
  • Does not claim colour stability
  • Does not claim a lightweight feel
  • Not marketed for dry/sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

Too Faced Born This Way Soft Matte Foundation in Natural Beige, against Charlotte Tilbury Airbrush Flawless Foundation in 10 Warm. Every attribute compared, with its share of the score.

ComparedYour shade10 WarmClosest overall alternativeNatural BeigeScore
Shade match55% of overall90
Colour91#d68a53#d0834eVery close colourColour difference 2.2 (0 is identical)
Depth93MediumMedium tanCloseDepth difference: 3.5
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone85WarmNeutral · neutral goldenClosecandidate undertone inferred
Finish & visual result25% of overall91
Finish100MatteMatteSameSame matte finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall76
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 87/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Too Faced Born This Way Soft Matte Foundation in Natural Beige.

Same or better

  • $4 less
  • Very close colour
  • Similar undertone (neutral vs warm)
  • Same matte finish
  • Same medium coverage
  • Both claim a skin-like finish
  • Both claim 24-hour wear
  • Claims not settling into lines
  • Both claim colour stability
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • No blurring effect claimed
  • Does not claim transfer resistance
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 310

Best price
$40SephoraSephora
$12 less (23%)

Your shade $52 at Sephora

SephoraView at Sephora

Closest overall alternative

Too Faced Born This Way Soft Matte Foundation Natural Beige

Match price
$48Ulta BeautyUlta Beauty
$4 less (8%)

Your shade $52 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.