Medium tan · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Only showing matches with medium coverage, without coconut oil.
The equivalent shade and the most similar foundation overall.
SephoraYour shade $52 at Sephora
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at Sephora
Ulta Beautyfrom $38 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Sephora$14 less (27%)Matches: Very close colourSame cool undertoneSame matte finish
Differences: Not marketed for dry skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Not marketed for dry skin
Retailer shade note: cool rose
High confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephora$14 less (27%)Matches: Near-identical swatch colourSame matte finishSame medium coverage
Differences: Neutral rather than cool undertoneNot marketed for dry skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than cool undertone · Not marketed for dry skin
Retailer shade note: neutral beige
High confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephora$14 less (27%)Matches: Near-identical swatch colourSame matte finishSame medium coverage
Differences: Slightly warmer undertoneNot marketed for dry skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for dry skin
Retailer shade note: neutral peach
High confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty$38View at Ulta BeautyUlta Beauty(product price)Costs $1 moreMatches: Very close colourSame matte finishSame medium coverage
Differences: No skin-like finish claimedDoes not claim transfer resistanceDoes not claim colour stability
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Contains listed fragrance
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautyUlta Beauty(product price)$4 less (8%)Matches: Very close colourSame matte finishSame medium coverage
Differences: Slightly warmer undertoneNo blurring effect claimedDoes not claim transfer resistance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly warmer undertone · No blurring effect claimed · Does not claim transfer resistance · Not marketed for dry/sensitive skin
Medium confidence· Digital match
Too Faced Born This Way Soft Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $48 · product priceView at Ulta Beauty
Macy's$48View at Macy'sUlta Beauty$40.01 less (77%)Matches: Near-identical swatch colourSame matte finishSame medium coverage
Differences: Neutral rather than cool undertoneNo skin-like finish claimedNo blurring effect claimed
Looks identical · Matte · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than cool undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/dry/sensitive skin
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$7.97View at Walmart
Target$8.99View at Target
CVS$11.89View at CVSUlta Beauty$11.99View at Ulta Beauty
Walgreens$12.99View at Walgreens
AmazonSee price at AmazonView at AmazonUlta Beauty$35.01 less (67%)Matches: Very close colourSame cool undertoneSame medium coverage
Differences: Natural rather than matte finishNo skin-like finish claimedNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/dry/normal/oily skin
Retailer shade note: medium-deep cool
Medium confidence· Digital match
Maybelline Instant Age Rewind Eraser Treatment Foundation
Every store that sells this shade · prices as last checked
Walmart$12.98View at WalmartUlta Beauty$16.99View at Ulta BeautyUlta Beauty(product price)Costs $3 moreMatches: Near-identical swatch colourSame medium coverageBoth claim a blurring effect
Differences: Slightly warmer undertoneNatural rather than matte finishNo skin-like finish claimed
Looks identical · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin
Retailer shade note: M3.15 - medium-deep to deep with warm undertones
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sThe closest shade to Charlotte Tilbury Airbrush Flawless Foundation 12 Cool (Medium tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
12 Tan-Deep
$36
NW30
$30
Chestnut
Peanut Butter 6.7 Red
$31
400 Caramel
$15.99
32 Tan Bronze
$30
045 Tan
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Rare Beauty True to Myself Natural Matte Longwear Foundation in 35 Medium Deep Cool, against Charlotte Tilbury Airbrush Flawless Foundation in 12 Cool. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Rare Beauty True to Myself Natural Matte Longwear Foundation in 35 Medium Deep Cool.
8 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.
SephoraYour shade $52 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
