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Airbrush Flawless Foundation 12 Cool dupes and alternatives Charlotte Tilbury

Medium tan · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches mineral-based, without fragrance.

  • 2 matches have no ingredient list listed and are not shown.

Closest shade match: IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Tan Cool

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Charlotte Tilbury
12 CoolChange shade
Depth and undertone: Medium tan · Cool
Finish and coverage: Matte · Medium coverage
The match
IT Cosmetics
Tan Cool
Depth and undertone: Medium · Cool
Finish and coverage: Natural · Full coverage
Shade match
93out of 100
Colour
91
Depth
93
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
$13 less (25%)

Your shade $52 at Sephora

SephoraView at Sephora

Closest overall alternative: bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 Warm Tan 22

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Charlotte Tilbury
12 CoolChange shade
Depth and undertone: Medium tan · Cool
Finish and coverage: Matte · Medium coverage
The match
bareMinerals
Warm Tan 22
Depth and undertone: Medium tan · Neutral
Finish and coverage: Matte · Buildable coverage
Overall match
82out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
88
Wear (Wear & performance)
49
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$39.50Ulta BeautyUlta Beauty
$12.50 less (24%)

Your shade $52 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · IT Cosmetics

    CC+ Cream Full Coverage Color Correcting Foundation

    Tan
    Shade match 84
    $39SephoraSephora$13 less (25%)

    Matches: Very close colourNo drying alcohol listedAdds SPF 50

    Differences: Neutral rather than cool undertoneNatural rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    84
    Finish & visual result
    58
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: warm to neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Charlotte Tilbury Airbrush Flawless Foundation 12 Cool (Medium tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    12 Tan-Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 12 Tan-Deep

    • Very close colour
    • Medium tan · Cool undertone

    $36

    SephoraView at Sephora

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW30

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW30

    • Very close colour
    • Medium · Cool · rosy undertone

    $30

    SephoraView at Sephora
  2. NARS Soft Matte Complete Concealer

    Chestnut

    NARS Soft Matte Complete Concealer, shade Chestnut

    • Very close colour
    • Medium · Cool undertone

    $36

    SephoraView at Sephora
  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Peanut Butter 6.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Peanut Butter 6.7 Red

    • Close colour
    • Medium · Cool undertone

    $31

    SephoraView at Sephora
  4. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    400 Caramel

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 400 Caramel

    • Very close colour
    • Medium

    $15.99

    Ulta BeautyView at Ulta Beauty
  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32 Tan Bronze

    • Close colour
    • Medium · Cool undertone

    $30

    Ulta BeautyView at Ulta Beauty
  6. Maybelline Fit Me Natural Finish Concealer

    045 Tan

    Maybelline Fit Me Natural Finish Concealer, shade 045 Tan

    • Close colour
    • Medium tan

    $10.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Tan Cool, against Charlotte Tilbury Airbrush Flawless Foundation in 12 Cool. Every attribute compared, with its share of the score.

ComparedYour shade12 CoolClosest shade matchTan CoolScore
Shade match55% of overall93
Colour91#d08558#da8a5cVery close colourColour difference 2.2 (0 is identical)
Depth93Medium tanMediumCloseDepth difference: 3.5
Retailer descriptionTanTanBoth described as tanThe retailers describe the same depth
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveNormal, dry, combination, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 79/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Tan Cool.

Same or better

  • $13 less
  • Very close colour
  • Same cool undertone
  • Full rather than medium coverage
  • No drying alcohol listed
  • Adds SPF 50

Different

  • Natural finish instead of matte
  • No skin-like finish claimed
  • No blurring effect claimed
  • Does not claim transfer resistance
  • Does not claim colour stability
  • Does not claim a lightweight feel
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (limonene)
Drying alcoholListed (alcohol)Not listed
SPFNot listedSPF 50
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 in Warm Tan 22, against Charlotte Tilbury Airbrush Flawless Foundation in 12 Cool. Every attribute compared, with its share of the score.

ComparedYour shade12 CoolClosest overall alternativeWarm Tan 22Score
Shade match55% of overall87
Colour94#d08558#cf8760Very close colourColour difference 1.7 (0 is identical)
Depth99Medium tanMedium tanSameDepth difference: 0.7
Retailer descriptionTanMedium tanSome differenceRetailer descriptions one depth band apart
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall88
Finish100MatteMatteSameSame matte finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall49
Longevity4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 82/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 in Warm Tan 22.

Same or better

  • $12.50 less
  • Very close colour
  • Same matte finish
  • Buildable rather than medium coverage
  • Both claim a blurring effect
  • Claims not settling into lines
  • Both claim a lightweight feel
  • No drying alcohol listed
  • Adds SPF 15

Different

  • Neutral rather than cool undertone
  • No skin-like finish claimed
  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim colour stability

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedSPF 15
OverlapWater-based vs powder-based; silicone high vs none
View full match

Where to buy

Closest shade match

IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Tan Cool

Best price
$39SephoraSephora
$13 less (25%)

Your shade $52 at Sephora

SephoraView at Sephora

Closest overall alternative

bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 Warm Tan 22

Match price
$39.50Ulta BeautyUlta Beauty
$12.50 less (24%)

Your shade $52 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.