Airbrush Flawless Foundation 5 Cool dupes and alternatives Charlotte Tilbury
4.3 (2,828)·Light · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same matte finish· Both claim a blurring effect
Differences: Neutral rather than cool undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
89
Finish & visual result
82
Wear & performance
57
Skin suitability
60
Looks identical · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry/sensitive skin
Retailer shade note: beige with neutral undertone for light skin
$42Ulta Beauty(product price)$10 less (19%)4.3 (212)
Matches: Near-identical swatch colour· Same matte finish· Both claim a skin-like finish
Differences: Slightly warmer undertone· Full rather than medium coverage· No long-wear claim
Score details
Shade match
79
Finish & visual result
94
Wear & performance
51
Skin suitability
100
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability
Matches: Very close colour· Same matte finish· Both claim a skin-like finish
Differences: Full rather than medium coverage· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
88
Finish & visual result
94
Wear & performance
40
Skin suitability
40
Very close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for combination/oily/sensitive skin
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
77
Finish & visual result
82
Wear & performance
89
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry/sensitive skin
Retailer shade note: M1 - Medium with warm undertones, and a golden tone
$15.99Ulta Beauty(product price)$36.01 less (69%)4.1 (9,493)
Matches: Near-identical swatch colour· Same matte finish· Both claim transfer resistance
Differences: Slightly warmer undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
78
Finish & visual result
73
Wear & performance
78
Skin suitability
100
Looks identical · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability
$15.99Ulta Beauty(product price)$36.01 less (69%)4.1 (9,493)
Matches: Near-identical swatch colour· Same matte finish· Both claim transfer resistance
Differences: Slightly warmer undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
78
Finish & visual result
73
Wear & performance
78
Skin suitability
100
Looks identical · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability
Matches: Very close colour· Same matte finish· Claims not settling into lines
Differences: Neutral rather than cool undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
73
Wear & performance
57
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for dry/sensitive skin
Retailer shade note: medium tan with neutral subtle golden undertones
Matches: Same matte finish· Both claim a blurring effect· No drying alcohol listed
Differences: Full rather than medium coverage· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
80
Finish & visual result
82
Wear & performance
51
Skin suitability
100
Colour not compared · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel
Matches: Near-identical swatch colour· Same matte finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
78
Finish & visual result
82
Wear & performance
63
Skin suitability
60
Looks identical · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for dry/sensitive skin
Retailer shade note: medium w/ peach/gold undertones
The closest shade to Charlotte Tilbury Airbrush Flawless Foundation 5 Cool (Light · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
L'Oréal Paris Infallible 32H Fresh Wear Foundation in 440 Natural Rose, against Charlotte Tilbury Airbrush Flawless Foundation in 5 Cool. Every attribute compared, with its share of the score.
ComparedYour shade5 CoolClosest match440 Natural RoseHow they compareScore
Shade match55% of overall96
Colour60%94#eebe94#e6b991Very close colourColour difference 1.6 (0 is identical)
Depth15%95LightLightSameDepth difference: 2.9
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Overall match 85/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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