Airbrush Flawless Foundation 9 Cool dupes and alternatives Charlotte Tilbury
4.3 (2,828)·Medium light · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same matte finish· Both claim 24-hour wear
Differences: Slightly warmer undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
84
Finish & visual result
73
Wear & performance
88
Skin suitability
40
Looks identical · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for combination/dry/sensitive skin
Retailer shade note: medium deep with neutral golden undertones
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Neutral rather than cool undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
85
Finish & visual result
82
Wear & performance
57
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry/sensitive skin
Retailer shade note: tanned bronze with neutral undertone for dark skin
$42Ulta Beauty(product price)$10 less (19%)4.1 (385)
Matches: Near-identical swatch colour· Both claim transfer resistance· Both claim colour stability
Differences: Neutral rather than cool undertone· Radiant rather than matte finish· Full rather than medium coverage
Score details
Shade match
88
Finish & visual result
42
Wear & performance
89
Skin suitability
100
Looks identical · Radiant · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed
Retailer shade note: medium tan with neutral to golden undertone for medium to light tan skin
Matches: Same matte finish· Both claim a blurring effect· No drying alcohol listed
Differences: Slightly deeper· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
80
Finish & visual result
82
Wear & performance
51
Skin suitability
100
Colour not compared · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly deeper · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel
Matches: Very close colour· Same matte finish· Both claim 24-hour wear
Differences: Slightly warmer undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
76
Finish & visual result
73
Wear & performance
88
Skin suitability
40
Very close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for combination/dry/sensitive skin
Retailer shade note: medium deep with golden peach undertones
Matches: Near-identical swatch colour· Same matte finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
78
Finish & visual result
82
Wear & performance
60
Skin suitability
60
Looks identical · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: tan skin with warm, peach undertones
Matches: Near-identical swatch colour· Same matte finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
77
Finish & visual result
82
Wear & performance
57
Skin suitability
60
Looks identical · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry/sensitive skin
Retailer shade note: medium deep with a peachy golden undertones
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
75
Finish & visual result
82
Wear & performance
57
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for dry/sensitive skin
Retailer shade note: bronze with golden undertone for dark skin
Matches: Near-identical swatch colour· Same matte finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
80
Finish & visual result
82
Wear & performance
40
Skin suitability
40
Looks identical · Matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for dry/normal/sensitive skin
Matches: Very close colour· Same matte finish· Claims not settling into lines
Differences: Slightly warmer undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
75
Finish & visual result
73
Wear & performance
57
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for dry/sensitive skin
Retailer shade note: medium tan with warm olive undertones
The closest shade to Charlotte Tilbury Airbrush Flawless Foundation 9 Cool (Medium light · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
MAC Cosmetics Studio Fix Powder Plus Foundation in NW40, against Charlotte Tilbury Airbrush Flawless Foundation in 9 Cool. Every attribute compared, with its share of the score.
ComparedYour shade9 CoolClosest matchNW40How they compareScore
Shade match55% of overall98
Colour60%97#df9b6c#e29e6eLooks identicalColour difference 0.9 (0 is identical)
Overall match 86/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$13 less (25%)
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