Airbrush Flawless Foundation 9 Cool dupes and alternatives Charlotte Tilbury
Medium light · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 4 applied
Finish
- Matte1
- Natural0
- Radiant0
- Luminous0
Skin type
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance1
- Silicones0
- Coconut oil1
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1 of 30 matches
Only showing matches with medium coverage, in liquid form, without talc or alcohol denat.
- 8 matches have no formulation listed and are not shown.
- 5 matches have no ingredient list listed and are not shown.
Closest shade matchClosest overall alternative: Rare Beauty True to Myself Natural Matte Longwear Foundation 28 Medium Cool
The equivalent shade and the most similar foundation overall.

9 CoolChange shade
- 12 Cool
- 1 Cool
- 1 Neutral
- 2 Cool
- 2 Neutral
- 2 Warm
- 3 Cool
- 3 Neutral
- 3 Warm
- 4 Cool
- 4 Neutral
- 4 Warm
- 5 Cool
- 5 Neutral
- 5 Warm
- 6 Cool
- 6 Neutral
- 7 Cool
- 7 Neutral
- 6 Warm
- 7 Warm
- 8 Neutral
- 8 Warm
- 9 Coolcurrent shade
- 9 Neutral
- 9 Warm
- 10 Neutral
- 10 Warm
- 11 Neutral
- 10 Cool
- 12 Neutral
- 12 Warm
- 13 Cool
- 13 Neutral
- 11 Warm
- 14 Cool
- 14 Neutral
- 15 Neutral
- 15 Warm
- 16 Neutral
- 17 Cool
- 13 Warm
- 17 Neutral
- 16 Cool

- Overall match
- 93out of 100
- Shade (Shade match)
- 97
- Finish (Finish & visual result)
- 100
- Wear (Wear & performance)
- 70
- Skin (Skin suitability)
- 80
- Shade match
- 97out of 100
- Colour
- 96
- Depth
- 98
- Undertone
- 100
Your shade $52 at Sephora
Where to buy 28 Medium Cool
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to Charlotte Tilbury Airbrush Flawless Foundation 9 Cool (Medium light · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
From the same range
10 Tan
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 10 Tan
- Looks identical
- Medium light · Cool undertone
$36
Closest concealers

380
Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 380
- Looks identical
- Medium light · Cool undertone
$30
Medium Tan 3.5C
bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Medium Tan 3.5C
- Close colour
- Medium light · Cool · rosy undertone
$31
040 Caramel
4C
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4C
- Close colour
- Medium · Cool · rosy undertone
$38
Tan Walnut
e.l.f. Cosmetics Hydrating Camo Concealer, shade Tan Walnut
- Close colour
- Medium light · Neutral · neutral pink undertone
$8
32 Tan Bronze
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32 Tan Bronze
- Close colour
- Medium · Cool undertone
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Rare Beauty True to Myself Natural Matte Longwear Foundation in 28 Medium Cool, against Charlotte Tilbury Airbrush Flawless Foundation in 9 Cool. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Rare Beauty True to Myself Natural Matte Longwear Foundation in 28 Medium Cool.
Same or better
- $14 less
- Near-identical swatch colour
- Same cool undertone
- Same matte finish
- Same medium coverage
- Both claim a skin-like finish
- Both claim a blurring effect
- Both claim transfer resistance
- Both claim colour stability
- Both claim a lightweight feel
- No drying alcohol listed
Different
- Not marketed for dry skin
Ingredients (information only, not scored)
8 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.
Where to buy 28 Medium Cool
Your shade $52 at Sephora
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.