tint & PROTECT medium coverage serum foundation 10 | Medium Rich dupes and alternatives Ciele
Deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 2 applied
Coverage
- Light0
- Light to medium0
- Medium0
- Full1
- Buildable0
Finish
- Matte1
- Natural0
- Radiant0
Skin type
- Dry0
- Normal0
- Combination1
- Oily1
- Sensitive0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance1
- Alcohol denat.1
- Silicones0
- Coconut oil1
SortSort byOverall match
1 of 30 matches
Only showing matches in cream form, without talc.
- 8 matches have no formulation listed and are not shown.
- 3 matches have no ingredient list listed and are not shown.
Closest shade matchClosest overall alternative: IT Cosmetics CC+ Cream Natural Matte Foundation Neutral Rich
The equivalent shade and the most similar foundation overall.

10 | Medium RichChange shade
- Overall match
- 79out of 100
- Shade (Shade match)
- 97
- Finish (Finish & visual result)
- 67
- Wear (Wear & performance)
- 40
- Skin (Skin suitability)
- 67
- Shade match
- 97out of 100
- Colour
- 95
- Depth
- 98
- Undertone
- 100
Your shade $44 at Sephora
Where to buy Neutral Rich
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to Ciele tint & PROTECT medium coverage serum foundation 10 | Medium Rich (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
148
Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 148
- Very close colour
- Deep tan · Neutral undertone
$12.99
Café
5C1
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 5C1
- Looks identical
- Deep · Cool undertone
$34

57S rich sand
Tarte Shape Tape Full Coverage Matte Concealer, shade 57S rich sand
- Close colour
- Deep · Warm · golden undertone
$32
N9
L'Oréal Paris True Match Radiant Serum Concealer, shade N9
- Slight colour difference
- Deep tan · Neutral undertone
$16.99

41 Medium Deep Neutral
Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 41 Medium Deep Neutral
- Slight colour difference
- Deep · Neutral undertone
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
IT Cosmetics CC+ Cream Natural Matte Foundation in Neutral Rich, against Ciele tint & PROTECT medium coverage serum foundation in 10 | Medium Rich. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To IT Cosmetics CC+ Cream Natural Matte Foundation in Neutral Rich.
Same or better
- $5 less
- Near-identical swatch colour
- Same neutral undertone
- Full rather than medium coverage
- Both claim a blurring effect
Different
- Matte finish instead of natural
- No skin-like finish claimed
- Does not claim a lightweight feel
- Not marketed for normal skin
- SPF 40 instead of SPF 50
Ingredients (information only, not scored)
11 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.
Where to buy Neutral Rich
Your shade $44 at Sephora
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.