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tint & PROTECT medium coverage serum foundation 12 | Medium Deep dupes and alternatives Ciele

Very deep · Neutral · neutral pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

  • Liquid0
  • Cream0
  • Stick0
  • Powder0
  • Cushion0
  • Serum0

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches with buildable coverage, with a natural finish, without fragrance.

  • 1 match has no finish listed and is not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Huda Beauty Easy Blur Natural Airbrush Foundation Chocolate Swirl 570W

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Ciele
12 | Medium DeepChange shade
Depth and undertone: Very deep · Neutral · neutral pink
Finish and coverage: Natural · Medium coverage
The match
Huda Beauty
Chocolate Swirl 570W
Depth and undertone: Very deep · Warm · golden
Finish and coverage: Natural · Buildable coverage
Shade match
40out of 100
Colour
87
Depth
90
Undertone
45
Low confidence· Digital matchRetailer descriptions disagree: described as rich deep, yours as medium tanWhy it matches
Best price
$37SephoraSephora
$7 less (16%)

Your shade $44 at Sephora

SephoraView at Sephora

No match is close enough in colour to recommend as an overall alternative (shade match under 70).

Looking for a concealer in your shade?

The closest shade to Ciele tint & PROTECT medium coverage serum foundation 12 | Medium Deep (Very deep · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    175

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 175

    • Looks identical
    • Rich deep · Neutral · neutral pink undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  2. Tarte Shape Tape Full Coverage Matte Concealer

    59W rich warm

    Tarte Shape Tape Full Coverage Matte Concealer, shade 59W rich warm

    • Close colour
    • Very deep · Warm undertone

    $32

    SephoraView at Sephora
  3. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    445 Espresso

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 445 Espresso

    • Close colour
    • Rich deep

    $15.99

    Ulta BeautyView at Ulta Beauty
  4. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Deep

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Deep

    • Slight colour difference
    • Very deep

    $12

    Ulta BeautyView at Ulta Beauty
  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    45.5 Deep Ebony

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 45.5 Deep Ebony

    • Slight colour difference
    • Very deep · Cool undertone

    $30

    SephoraView at Sephora
  6. CoverGirl TruBlend Undercover Concealer

    Cappuccino

    CoverGirl TruBlend Undercover Concealer, shade Cappuccino

    • Slight colour difference
    • Deep · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Huda Beauty Easy Blur Natural Airbrush Foundation in Chocolate Swirl 570W, against Ciele tint & PROTECT medium coverage serum foundation in 12 | Medium Deep. Every attribute compared, with its share of the score.

ComparedYour shade12 | Medium DeepClosest shade matchChocolate Swirl 570WScore
Shade match55% of overall40
Colour87#643322#6b3b27Very close colourColour difference 2.7 (0 is identical)
Depth90Very deepVery deepSameDepth difference: 4.5
Retailer descriptionMedium tanRich deepDifferentRetailer descriptions two or more depth bands apart: shade match capped at 40, confidence Low
Undertone45Neutral · neutral pinkWarm · goldenDifferentfrom retailer shade descriptions
Finish & visual result25% of overall88
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, oilyBoth marketed for normal/​oily skin
Overall match 56/100Shade match 40/100Low confidence· Digital matchRetailer descriptions disagree: described as rich deep, yours as medium tan

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Huda Beauty Easy Blur Natural Airbrush Foundation in Chocolate Swirl 570W.

Same or better

  • $7 less
  • Very close colour
  • Same natural finish
  • Buildable rather than medium coverage
  • Both claim a blurring effect
  • Claims long-wearing
  • Both claim a lightweight feel

Different

  • Runs slightly lighter
  • Retailer describes it as rich deep, yours as medium tan
  • Slightly warmer undertone
  • No skin-like finish claimed
  • Not marketed for combination skin
  • No SPF

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basehigh siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 50Not listed
OverlapUnknown-based vs water-based; silicone high vs high
View full match

Where to buy Chocolate Swirl 570W

Best price
$37SephoraSephora
$7 less (16%)

Your shade $44 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.