Beautler.Your beauty butler

tint & PROTECT medium coverage serum foundation 12 | Medium Deep dupes and alternatives Ciele

Very deep · Neutral · neutral pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, in liquid form, without talc or alcohol denat.

  • 10 matches have no formulation listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 490

The equivalent shade and the most similar foundation overall.

Your shade
Ciele
12 | Medium DeepChange shade
Depth and undertone: Very deep · Neutral · neutral pink
Finish and coverage: Natural · Medium coverage
The match
Fenty Beauty
490
Depth and undertone: Rich deep · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
76out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
79
Wear (Wear & performance)
40
Skin (Skin suitability)
60
Shade match
87out of 100
Colour
85
Depth
95
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$44SephoraSephora
Same price

Your shade $44 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 40
    $40SephoraSephora$4 less (9%)

    Matches: Very close colourSimilar undertone (cool vs neutral)Same natural finish

    Differences: Slightly deeperDescribed as rich deep, yours as medium tanNo blurring effect claimed

    Score details
    Shade match
    40
    Finish & visual result
    91
    Wear & performance
    100
    Skin suitability
    56

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Described as rich deep, yours as medium tan · No blurring effect claimed · Not marketed for oily skin · No SPF

    Retailer shade note: rich skin tones with cool undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as rich deep, yours as medium tan

    View match
  2. Shade match 40
    $48SephoraSephoraCosts $4 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Described as deep, yours as medium tanSlightly warmer undertoneNo blurring effect claimed

    Score details
    Shade match
    40
    Finish & visual result
    91
    Wear & performance
    49
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Described as deep, yours as medium tan · Slightly warmer undertone · No blurring effect claimed · No SPF

    Retailer shade note: for deep skintones with warm undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as medium tan

    View match
  3. #4 · NARS

    Light Reflecting Foundation

    Port Louis
    Shade match 40
    $55SephoraSephoraCosts $11 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Described as rich deep, yours as medium tanNo skin-like finish claimedNot marketed for oily skin

    Score details
    Shade match
    40
    Finish & visual result
    88
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Described as rich deep, yours as medium tan · No skin-like finish claimed · Not marketed for oily skin · No SPF

    Retailer shade note: D.75 - very rich deep with neutral undertones and a red tone

    Low confidence· Digital matchRetailer descriptions disagree: described as rich deep, yours as medium tan

    View match
  4. Shade match 40
    $55Ulta BeautyUlta Beauty(product price)Costs $11 more

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Described as very deep, yours as medium tanNo skin-like finish claimedNot marketed for oily skin

    Score details
    Shade match
    40
    Finish & visual result
    88
    Wear & performance
    60
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Described as very deep, yours as medium tan · No skin-like finish claimed · Not marketed for oily skin · No SPF

    Retailer shade note: D6 - very deep with neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as very deep, yours as medium tan

    View match
  5. #6 · NARS

    Light Reflecting Foundation

    Zambie
    Shade match 40
    $55SephoraSephoraCosts $11 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Described as deep, yours as medium tanSlightly warmer undertoneNo skin-like finish claimed

    Score details
    Shade match
    40
    Finish & visual result
    88
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Described as deep, yours as medium tan · Slightly warmer undertone · No skin-like finish claimed · Not marketed for oily skin · No SPF

    Retailer shade note: D5 - deep with warm undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as medium tan

    View match

Looking for a concealer in your shade?

The closest shade to Ciele tint & PROTECT medium coverage serum foundation 12 | Medium Deep (Very deep · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    175

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 175

    • Looks identical
    • Rich deep · Neutral · neutral pink undertone

    $12.99

  2. Tarte Shape Tape Full Coverage Matte Concealer

    59W rich warm

    Tarte Shape Tape Full Coverage Matte Concealer, shade 59W rich warm

    • Close colour
    • Very deep · Warm undertone

    $32

  3. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    445 Espresso

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 445 Espresso

    • Close colour
    • Rich deep

    $15.99

  4. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Deep

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Deep

    • Slight colour difference
    • Very deep

    $12

  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    45.5 Deep Ebony

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 45.5 Deep Ebony

    • Slight colour difference
    • Very deep · Cool undertone

    $30

  6. CoverGirl TruBlend Undercover Concealer

    Cappuccino

    CoverGirl TruBlend Undercover Concealer, shade Cappuccino

    • Slight colour difference
    • Deep · Neutral undertone

    $12.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 490, against Ciele tint & PROTECT medium coverage serum foundation in 12 | Medium Deep. Every attribute compared, with its share of the score.

ComparedYour shade12 | Medium DeepClosest match490Score
Shade match55% of overall87
Colour85#643322#5e2f18Very close colourColour difference 3.0 (0 is identical)
Depth95Very deepRich deepCloseDepth difference: 3.0
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone85Neutral · neutral pinkNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, combinationBoth marketed for normal/​combination skin
Overall match 76/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 490.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Same medium coverage
  • Claims long-wearing
  • Claims transfer resistance

Different

  • No skin-like finish claimed
  • No blurring effect claimed
  • Does not claim a lightweight feel
  • Not marketed for oily skin
  • No SPF

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Basehigh siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 50Not listed
OverlapUnknown-based vs water-based; silicone high vs high

Where to buy 490

Best price
$44SephoraSephora
Same price

Your shade $44 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.