Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$39Ulta Beauty(product price)$2 less (5%)4.3 (1,754)
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: Medium rather than full coverage· No long-wear claim· Does not claim colour stability
Score details
Shade match
93
Finish & visual result
81
Wear & performance
55
Skin suitability
75
Very close colour · Matte · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim colour stability · Not marketed for normal skin · Contains drying alcohol
$39Ulta Beauty(product price)$2 less (5%)4.3 (1,754)
Matches: Near-identical swatch colour· Same matte finish· Claims a blurring effect
Differences: Slightly warmer undertone· Medium rather than full coverage· No long-wear claim
Score details
Shade match
83
Finish & visual result
81
Wear & performance
55
Skin suitability
75
Looks identical · Matte · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · No long-wear claim · Does not claim colour stability · Not marketed for normal skin · Contains drying alcohol
Matches: Very close colour· Same neutral undertone· Claims a skin-like finish
Differences: Natural rather than matte finish· Medium rather than full coverage· No long-wear claim
Score details
Shade match
92
Finish & visual result
54
Wear & performance
40
Skin suitability
92
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel
$24Ulta Beauty(product price)$17 less (41%)3.9 (396)
Matches: Near-identical swatch colour· Same neutral undertone· Both claim long-wearing
Differences: Radiant rather than matte finish· Medium rather than full coverage· Does not claim colour stability
Score details
Shade match
88
Finish & visual result
34
Wear & performance
70
Skin suitability
92
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
The closest shade to Clinique Beyond Perfecting Powder Foundation + Concealer 02 Alabaster (Light · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Ecru, against Clinique Beyond Perfecting Powder Foundation + Concealer in 02 Alabaster. Every attribute compared, with its share of the score.
ComparedYour shade02 AlabasterClosest matchEcruHow they compareScore
Shade match55% of overall94
Colour60%97#e2b58c#e6b78bLooks identicalColour difference 1.0 (0 is identical)
Depth15%98LightLightSameDepth difference: 1.2
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Overall match 83/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$2 less (5%)
