Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
The closest shade to Clinique Superbalanced Makeup Foundation 20 Fair (Very fair · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation in Fair 1C, against Clinique Superbalanced Makeup Foundation in 20 Fair. Every attribute compared, with its share of the score.
ComparedYour shade20 FairClosest shade matchFair 1CHow they compareScore
Shade match55% of overall93
Colour60%96#f4d5c0#efd0bcLooks identicalColour difference 1.2 (0 is identical)
Depth15%96Very fairFairCloseDepth difference: 2.6
Retailer descriptionVery fairVery fairBoth described as very fairThe retailers describe the same depth
Finish & visual result25% of overall · 3 of 4 compared72
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%60MediumFullSome differenceFull coverage rather than medium
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared58
Longevity30%70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Combination, dry, oilyNormal, dry, oilyBoth marketed for dry/oily skin
Overall match 81/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Fair Warm, against Clinique Superbalanced Makeup Foundation in 20 Fair. Every attribute compared, with its share of the score.
ComparedYour shade20 FairClosest overall alternativeFair WarmHow they compareScore
Shade match55% of overall81
Colour60%93#f4d5c0#f6d9c1Very close colourColour difference 1.9 (0 is identical)
Overall match 84/100Shade match 81/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $12 more
