Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
The closest shade to Clinique Superbalanced Makeup Foundation 28 Ivory (Light · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Doll 10 Peptide Blur Stick Foundation in Fair/Light, against Clinique Superbalanced Makeup Foundation in 28 Ivory. Every attribute compared, with its share of the score.
ComparedYour shade28 IvoryClosest shade matchFair/LightHow they compareScore
Shade match55% of overall88
Colour60%89#e5bfaa#ebc7afVery close colourColour difference 2.4 (0 is identical)
Depth15%92LightFairCloseDepth difference: 3.8
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 1 of 5 compared40
Longevity30%40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type100%50Combination, dry, oilyNot publishedSkin-type suitability not published for one product
Overall match 77/100Shade match 88/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Ulta Beauty Collection Moisturizing Complexion Stick in Light Cool, against Clinique Superbalanced Makeup Foundation in 28 Ivory. Every attribute compared, with its share of the score.
ComparedYour shade28 IvoryClosest overall alternativeLight CoolHow they compareScore
Shade match55% of overall88
Colour60%89#e5bfaa#dfb79eVery close colourColour difference 2.5 (0 is identical)
Depth15%92LightLightSameDepth difference: 3.9
Retailer descriptionVery fairNot statedNo depth word in one descriptionNot compared
Overall match 81/100Shade match 88/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Target$28.41 less (66%)
View at Sephora
