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Superbalanced Makeup Foundation 72 Sunny dupes and alternatives Clinique

Medium · Neutral · neutral pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, in stick form, without talc.

  • 1 match has no coverage listed and is not shown.
  • 2 matches have no formulation listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade match: ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 23C Alder

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Clinique
72 SunnyChange shade
Depth and undertone: Medium · Neutral · neutral pink
Finish and coverage: Natural · Medium coverage
The match
ILIA
23C Alder
Depth and undertone: Medium · Cool
Finish and coverage: Natural · Medium coverage
Shade match
86out of 100
Colour
83
Depth
98
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$50SephoraSephora
Costs $7 more

Your shade $43 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick Cinnamon 5C

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Clinique
72 SunnyChange shade
Depth and undertone: Medium · Neutral · neutral pink
Finish and coverage: Natural · Medium coverage
The match
LIXR Beauty
Cinnamon 5C
Depth and undertone: Medium · Cool
Finish and coverage: Medium coverage
Overall match
82out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
76
Wear (Wear & performance)
80
Skin (Skin suitability)
100
Best price
$36SephoraSephora
$7 less (16%)

Your shade $43 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 79
    $36SephoraSephora$7 less (16%)

    Matches: Very close colourSame medium coverageClaims a skin-like finish

    Differences: Slightly warmer undertone

    Score details
    Shade match
    79
    Finish & visual result
    76
    Wear & performance
    80
    Skin suitability
    100

    Very close colour · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone

    Retailer shade note: medium / deep - warm

    Medium confidence· Digital match

    View match
  2. Shade match 84
    $50SephoraSephoraCosts $7 more

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: Not marketed for dry/oily skin

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    60
    Skin suitability
    28

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Not marketed for dry/oily skin

    Retailer shade note: Medium-deep with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Tan Cool
    Shade match 84
    $16Ulta BeautyUlta Beauty$27 less (63%)

    Matches: Similar undertone (cool vs neutral)Same natural finishSame medium coverage

    Differences: No long-wear claim

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: No long-wear claim

    Medium confidence· Digital match

    View match
  4. Shade match 83
    $46SephoraSephoraCosts $3 more

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: Not marketed for combination skin

    Score details
    Shade match
    83
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Not marketed for combination skin

    Retailer shade note: medium-deep skin with neutral/deep peachy undertones

    Medium confidence· Digital match

    View match
  5. #7 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Medium Cool
    Shade match 83
    $16Ulta BeautyUlta Beauty(product price)$27 less (63%)

    Matches: Similar undertone (cool vs neutral)Same natural finishSame medium coverage

    Differences: No long-wear claim

    Score details
    Shade match
    83
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: No long-wear claim

    Medium confidence· Digital match

    View match
  6. #8 · Palladio Beauty

    Build + Blend Foundation Stick

    Almond
    Shade match 80
    $14.99Ulta BeautyUlta Beauty$28.01 less (65%)

    Matches: Same medium coverageClaims a skin-like finishBoth claim long-wearing

    Differences: Contains listed fragrance

    Score details
    Shade match
    80
    Finish & visual result
    76
    Wear & performance
    80
    Skin suitability
    50

    Close colour · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Contains listed fragrance

    Low confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Clinique Superbalanced Makeup Foundation 72 Sunny (Medium · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    390C

    Rare Beauty Liquid Touch Brightening Concealer, shade 390C

    • Looks identical
    • Medium · Cool undertone

    $24

  2. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4C0

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4C0

    • Very close colour
    • Medium tan · Neutral · neutral pink undertone

    $34

  3. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Light Tan

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Light Tan

    • Close colour
    • Medium · Neutral undertone

    $12

  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW30

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW30

    • Close colour
    • Medium · Cool · rosy undertone

    $30

  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4C

    • Close colour
    • Medium · Cool · rosy undertone

    $38

  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32 Tan Bronze

    • Close colour
    • Medium · Cool undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 23C Alder, against Clinique Superbalanced Makeup Foundation in 72 Sunny. Every attribute compared, with its share of the score.

ComparedYour shade72 SunnyClosest shade match23C AlderScore
Shade match55% of overall86
Colour83#cc8c71#c4927aClose colourColour difference 3.3 (0 is identical)
Depth98MediumMediumSameDepth difference: 1.1
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone85Neutral · neutral pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall28
Skin type28Combination, dry, oilyNormal, combination, sensitiveBoth marketed for combination skin
Overall match 80/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 23C Alder.

Same or better

  • Similar undertone (cool vs neutral)
  • Same natural finish
  • Same medium coverage
  • Claims a blurring effect
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Not marketed for dry/oily skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs none

Why the closest overall alternative works

LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick in Cinnamon 5C, against Clinique Superbalanced Makeup Foundation in 72 Sunny. Every attribute compared, with its share of the score.

ComparedYour shade72 SunnyClosest overall alternativeCinnamon 5CScore
Shade match55% of overall84
Colour81#cc8c71#ca916fClose colourColour difference 3.5 (0 is identical)
Depth98MediumMediumSameDepth difference: 1.4
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone85Neutral · neutral pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finishnot comparableNaturalNot listedNot comparedFinish not listed for one product
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, oilyDry, combination, oilyBoth marketed for combination/​dry/​oily skin
Overall match 82/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick in Cinnamon 5C.

Same or better

  • $7 less
  • Similar undertone (cool vs neutral)
  • Same medium coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs none

Where to buy

Closest shade match

ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 23C Alder

Best price
$50SephoraSephora
Costs $7 more

Your shade $43 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick Cinnamon 5C

Best price
$36SephoraSephora
$7 less (16%)

Your shade $43 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.