Medium · Neutral · neutral pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
9 of 31 matches
Only showing matches made for normal skin, without talc or silicones.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $43 at Ulta Beauty · product price; shade not separately priced
Polite Society More Than a Pretty Face Skin-Caring Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $43 at Ulta Beauty
Dior Forever Skin Perfect 24H Multi-Use Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beauty$58View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $11 moreMatches: Very close colourSimilar undertone (cool vs neutral)Same natural finish
No material differences in the data we have.
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Retailer shade note: medium with cool undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$54View at SephoraUlta Beautyfrom $54 · product priceView at Ulta Beauty
Macy's$54View at Macy'sUlta Beauty(product price)$1 less (2%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Buildable rather than medium coverage
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Buildable rather than medium coverage
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $11 moreMatches: Very close colourSame neutral undertoneSame natural finish
No material differences in the data we have.
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Target$13 less (30%)Matches: Same natural finishClaims a skin-like finishBoth claim long-wearing
Differences: Slightly warmer undertoneBuildable rather than medium coverage
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than medium coverage
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetSephora$3.50 less (8%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: No long-wear claimNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: No long-wear claim · Not marketed for oily skin
Retailer shade note: medium-tan neutral skin with subtle rosy undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at SephoraUlta Beautyfrom $39.50 · product priceView at Ulta BeautyTarget$13 less (30%)Matches: Same neutral undertoneSame natural finishClaims a skin-like finish
Differences: Slightly lighterBuildable rather than medium coverage
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly lighter · Buildable rather than medium coverage
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetUlta Beauty(product price)$3.50 less (8%)Matches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Matte rather than natural finishBuildable rather than medium coverageNo long-wear claim
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · No long-wear claim
Retailer shade note: for medium rich neutral skin with a subtle golden hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyMacy's$39.50View at Macy'sThe closest shade to Clinique Superbalanced Makeup Foundation 90 Sand (Medium · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
4C1
$34
NW25
$30
Light Tan
$12
4C
$38
395 Walnut
$15.99
32 Tan Bronze
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Polite Society More Than a Pretty Face Skin-Caring Foundation in Medium Tan Cool, against Clinique Superbalanced Makeup Foundation in 90 Sand. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Polite Society More Than a Pretty Face Skin-Caring Foundation in Medium Tan Cool.
6 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.
Dior Forever Skin Perfect 24H Multi-Use Foundation Stick in 4.5N Neutral, against Clinique Superbalanced Makeup Foundation in 90 Sand. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Dior Forever Skin Perfect 24H Multi-Use Foundation Stick in 4.5N Neutral.
3 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.
Polite Society More Than a Pretty Face Skin-Caring Foundation Medium Tan Cool
Ulta BeautyYour shade $43 at Ulta Beauty · product price; shade not separately priced
Dior Forever Skin Perfect 24H Multi-Use Foundation Stick 4.5N Neutral
SephoraYour shade $43 at Ulta Beauty
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
