Medium · Neutral · neutral pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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15 of 31 matches
Only showing matches made for dry skin, with medium coverage.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $43 at Ulta Beauty
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at Sephora
Ulta Beautyfrom $56 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $43 at Ulta Beauty · product price; shade not separately priced
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta Beauty
Target$8View at Target
Walmart$8View at Walmart
AmazonSee price at AmazonView at AmazonRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$35 less (81%)Matches: Very close colourSimilar undertone (cool vs neutral)Same natural finish
No material differences in the data we have.
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Retailer shade note: medium with cool undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyTarget$8View at Target
Walgreens$8View at WalgreensWalmart$8View at WalmartAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$19 less (44%)Matches: Very close colourSame neutral undertoneSame medium coverage
Differences: Radiant rather than natural finishContains listed fragrance
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Radiant rather than natural finish · Contains listed fragrance
Medium confidence· Digital match
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautySephoraCosts $11 moreMatches: Very close colourSimilar undertone (cool vs neutral)Same natural finish
No material differences in the data we have.
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Retailer shade note: medium with cool undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$54View at SephoraUlta Beautyfrom $54 · product priceView at Ulta Beauty
Macy's$54View at Macy'sSephora$7 less (16%)Matches: Very close colourSimilar undertone (cool vs neutral)Same medium coverage
No material differences in the data we have.
Very close colour · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Retailer shade note: medium / deep - cool
Medium confidence· Digital match
LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraSephoraCosts $9 moreMatches: Very close colourSimilar undertone (cool vs neutral)Same natural finish
Differences: Slightly deeperNot marketed for combination/oily skinContains drying alcohol
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper · Not marketed for combination/oily skin · Contains drying alcohol
Retailer shade note: with rosy undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraSephoraCosts $11 moreMatches: Very close colourSame neutral undertoneSame natural finish
No material differences in the data we have.
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
SephoraCosts $9 moreMatches: Very close colourSame neutral undertoneSame medium coverage
Differences: Matte rather than natural finish
Very close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than natural finish
Retailer shade note: medium tan with neutral subtle golden undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy'sAmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$29.01 less (67%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: No long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: No long-wear claim
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartTarget$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta Beauty
CVS$14.79View at CVSWalmart$19.64View at WalmartAmazonSee price at AmazonView at AmazonSephora$3.50 less (8%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: No long-wear claimNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: No long-wear claim · Not marketed for oily skin
Retailer shade note: medium-tan neutral skin with subtle rosy undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at SephoraUlta Beautyfrom $39.50 · product priceView at Ulta BeautyUlta Beauty$27 less (63%)Matches: Very close colourSimilar undertone (cool vs neutral)Same natural finish
Differences: Slightly deeperNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · No long-wear claim
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautySephoraCosts $9 moreMatches: Very close colourSimilar undertone (cool vs neutral)Same medium coverage
Differences: Matte rather than natural finish
Very close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than natural finish
Retailer shade note: medium tan with cool rosy-beige undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy'sAmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at AmazonTarget$28.01 less (65%)Matches: Same natural finishSame medium coverage
Differences: Slightly lighterNo long-wear claimContains listed fragrance
Colour not compared · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly lighter · No long-wear claim · Contains listed fragrance
Low confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Target$14.99View at TargetSephoraCosts $17 moreMatches: Very close colourSimilar undertone (cool vs neutral)Same medium coverage
Differences: Radiant rather than natural finishNot marketed for oily skin
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Radiant rather than natural finish · Not marketed for oily skin
Retailer shade note: medium, cool pink
Medium confidence· Digital match
Hourglass Illusion Luminous Glow Foundation SPF 30
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyShowing 12 of 13 matches
The closest shade to Clinique Superbalanced Makeup Foundation 90 Sand (Medium · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
4C1
$34
NW25
$30
Light Tan
$12
4C
$38
395 Walnut
$15.99
32 Tan Bronze
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
ILIA True Skin Serum Foundation in Milos SF8, against Clinique Superbalanced Makeup Foundation in 90 Sand. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To ILIA True Skin Serum Foundation in Milos SF8.
3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
e.l.f. Cosmetics Soft Glam Satin Foundation in 35 Medium Cool, against Clinique Superbalanced Makeup Foundation in 90 Sand. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To e.l.f. Cosmetics Soft Glam Satin Foundation in 35 Medium Cool.
5 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.
ILIA True Skin Serum Foundation Milos SF8
SephoraYour shade $43 at Ulta Beauty
e.l.f. Cosmetics Soft Glam Satin Foundation 35 Medium Cool
Ulta BeautyYour shade $43 at Ulta Beauty · product price; shade not separately priced
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
