Light
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Only showing matches without talc or alcohol denat.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $40 at Ulta Beauty · product price; shade not separately priced
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta Beauty
Target$8View at Target
Walgreens$8View at Walgreens
Walmart$8View at Walmart
CVS$8View at CVS
AmazonSee price at AmazonView at AmazonThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $40 at Ulta Beauty · product price; shade not separately priced
LORAC PRO Soft Focus Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$38View at Macy'sUlta Beautyfrom $38 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Target$25.41 less (64%)Matches: Same matte finishSame full coverageClaims a blurring effect
No material differences in the data we have.
Colour not compared · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at Target
SephoraCosts $29 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Not marketed for dry/sensitive skinContains listed fragrance
Looks identical · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: fair with warm undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sUlta Beauty(product price)Costs $18 moreMatches: Near-identical swatch colourSame full coverageClaims a blurring effect
Differences: Natural matte rather than matte finish
Looks identical · Natural matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural matte rather than matte finish
Retailer shade note: medium with neutral undertones
Low confidence· Digital match
Youngblood BeyondBlur Skin Perfecting Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $5 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Contains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Contains drying alcohol
Retailer shade note: for fair neutral skin with a subtle yellow hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $29 moreMatches: Near-identical swatch colourSame matte finishClaims a blurring effect
Differences: Buildable rather than full coverageContains listed fragrance
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Buildable rather than full coverage · Contains listed fragrance
Retailer shade note: light-medium shade, neutral undertone
Medium confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautySephoraCosts $20 moreMatches: Near-identical swatch colourSame matte finishClaims a blurring effect
Differences: Buildable rather than full coverageNot marketed for normal/sensitive skinContains listed fragrance
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Buildable rather than full coverage · Not marketed for normal/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light skin with neutral tones
Medium confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephora$1 less (3%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Not marketed for combination/dry/sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Not marketed for combination/dry/sensitive skin
Retailer shade note: very fair with golden undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $20 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Buildable rather than full coverageNot marketed for normal/sensitive skinContains listed fragrance
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Buildable rather than full coverage · Not marketed for normal/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light skin with neutral tones
Medium confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $5 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Not marketed for dry/sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Not marketed for dry/sensitive skin
Retailer shade note: fair skin tones with rosy undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraMacy's$45View at Macy'sSephoraCosts $18 moreMatches: Near-identical swatch colourSame matte finishBoth claim long-wearing
Differences: Medium rather than full coverageNot marketed for dry/sensitive skinContains listed fragrance
Looks identical · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: Light, warm neutral undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautySephoraCosts $20 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Buildable rather than full coverageNot marketed for normal/sensitive skinContains listed fragrance
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Buildable rather than full coverage · Not marketed for normal/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light skin with warm tones
Medium confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $5 moreMatches: Near-identical swatch colourSame full coverageClaims transfer resistance
Differences: Natural rather than matte finish
Looks identical · Natural · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than matte finish
Retailer shade note: level-one light with a neutral undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Macy's$45View at Macy'sUlta Beautyfrom $45 · product priceView at Ulta BeautySephoraCosts $18 moreMatches: Very close colourSame matte finishBoth claim long-wearing
Differences: Medium rather than full coverageNot marketed for dry/sensitive skinContains listed fragrance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: Fair skin, warm undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty(product price)$2 less (5%)Matches: Near-identical swatch colourSame matte finishClaims a blurring effect
Differences: Medium rather than full coverageNot marketed for sensitive skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for sensitive skin
Retailer shade note: fair with cool neutral undertones
Medium confidence· Digital match
Kylie Cosmetics Natural Blur Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautyMacy's$38View at Macy'sUlta Beauty(product price)$0.50 less (1%)Matches: Near-identical swatch colourSame matte finishClaims not settling into lines
Differences: Medium rather than full coverageNo long-wear claimNot marketed for dry/normal/sensitive skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Not marketed for dry/normal/sensitive skin
Retailer shade note: fair skin w/neutral to golden undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39 · out of stockView at SephoraUlta Beautyfrom $39.50 · product priceView at Ulta BeautyUlta Beauty(product price)$2 less (5%)Matches: Very close colourSame matte finishClaims a blurring effect
Differences: Medium rather than full coverageNot marketed for sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for sensitive skin
Retailer shade note: fair with warm neutral undertones
Medium confidence· Digital match
Kylie Cosmetics Natural Blur Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $16 moreMatches: Near-identical swatch colourClaims a skin-like finishBoth claim long-wearing
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for combination/oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination/oily skin
Retailer shade note: very light with cool undertones
Medium confidence· Digital match
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at SephoraUlta Beautyfrom $56 · product priceView at Ulta BeautyUlta Beauty(product price)$6 less (15%)Matches: Near-identical swatch colourClaims a skin-like finishBoth claim long-wearing
Differences: Natural matte rather than matte finishBuildable rather than full coverage
Looks identical · Natural matte · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural matte rather than matte finish · Buildable rather than full coverage
Retailer shade note: fair shade with neutral undertones
Medium confidence· Digital match
Temptu Perfect Canvas Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta BeautySephoraCosts $24 moreMatches: Near-identical swatch colourSame matte finishClaims transfer resistance
Differences: Medium rather than full coverageNot marketed for dry/normal/sensitive skinContains listed fragrance
Looks identical · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for dry/normal/sensitive skin · Contains listed fragrance
Retailer shade note: light to medium
Medium confidence· Digital match
Dior Forever Natural Matte Velvet Compact Foundation
Every store that sells this shade · prices as last checked
Sephora$64View at SephoraUlta Beautyfrom $64 · product priceView at Ulta BeautyMacy's$64View at Macy'sSephoraCosts $12 moreMatches: Very close colourSame matte finishClaims a skin-like finish
Differences: Medium rather than full coverageContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Medium rather than full coverage · Contains drying alcohol
Retailer shade note: fair with cool undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautySephoraCosts $12 moreMatches: Near-identical swatch colourClaims a blurring effectClaims a lightweight feel
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for oily/sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily/sensitive skin
Retailer shade note: fair medium with warm golden undertones
Medium confidence· Digital match
Charlotte Tilbury Beautiful Skin Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyShowing 12 of 21 matches
The closest shade to Clinique Superpowder Double Face Makeup Foundation Matte Cream (Light) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
0.5 Neutral
$42
1.5
$42
Tone 05 W
$32
115
$12.99
35H medium honey
$32
Sand 1.45
$39
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
e.l.f. Cosmetics Soft Glam Satin Foundation in 20 Light Cool, against Clinique Superpowder Double Face Makeup Foundation in Matte Cream. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To e.l.f. Cosmetics Soft Glam Satin Foundation in 20 Light Cool.
1 shared ingredient; weighted similarity 2%. Ingredients only affect results through the filters.
LORAC PRO Soft Focus Longwear Foundation in 03, against Clinique Superpowder Double Face Makeup Foundation in Matte Cream. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To LORAC PRO Soft Focus Longwear Foundation in 03.
3 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.
e.l.f. Cosmetics Soft Glam Satin Foundation 20 Light Cool
Ulta BeautyYour shade $40 at Ulta Beauty · product price; shade not separately priced
LORAC PRO Soft Focus Longwear Foundation 03
Ulta BeautyYour shade $40 at Ulta Beauty · product price; shade not separately priced
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
