Light
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
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Avoid an ingredient
10 of 31 matches
Only showing matches with full coverage, without talc.
The equivalent shade and the most similar foundation overall.
Ulta BeautyYour shade $40 at Ulta Beauty · product price; shade not separately priced
LORAC PRO Soft Focus Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$38View at Macy'sUlta Beautyfrom $38 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Target$25.41 less (64%)Matches: Same matte finishSame full coverageClaims a blurring effect
No material differences in the data we have.
Colour not compared · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at Target
SephoraCosts $29 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Not marketed for dry/sensitive skinContains listed fragrance
Looks identical · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: fair with warm undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sUlta Beauty(product price)Costs $18 moreMatches: Near-identical swatch colourSame full coverageClaims a blurring effect
Differences: Natural matte rather than matte finish
Looks identical · Natural matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural matte rather than matte finish
Retailer shade note: medium with neutral undertones
Low confidence· Digital match
Youngblood BeyondBlur Skin Perfecting Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $5 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Contains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Contains drying alcohol
Retailer shade note: for fair neutral skin with a subtle yellow hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautyUlta Beauty(product price)$15 less (38%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Contains listed fragranceContains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Contains listed fragrance · Contains drying alcohol
Retailer shade note: light with cool undertone
Medium confidence· Digital match
TIRTIR Mask Fit AI Filter Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephora$1 less (3%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Not marketed for combination/dry/sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Not marketed for combination/dry/sensitive skin
Retailer shade note: very fair with golden undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $5 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Not marketed for dry/sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Not marketed for dry/sensitive skin
Retailer shade note: fair skin tones with rosy undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraMacy's$45View at Macy'sUlta Beauty(product price)Costs $5 moreMatches: Near-identical swatch colourSame full coverageClaims transfer resistance
Differences: Natural rather than matte finish
Looks identical · Natural · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than matte finish
Retailer shade note: level-one light with a neutral undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Macy's$45View at Macy'sUlta Beautyfrom $45 · product priceView at Ulta BeautyUlta Beauty(product price)$21.01 less (53%)Matches: Near-identical swatch colourSame full coverageClaims transfer resistance
Differences: Natural rather than matte finishContains listed fragranceContains drying alcohol
Looks identical · Natural · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · Contains listed fragrance · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartUlta Beautyfrom $18.99 · product priceView at Ulta Beauty
CVS$19.69View at CVS
Walgreens$19.99View at Walgreens
AmazonSee price at AmazonView at AmazonThe closest shade to Clinique Superpowder Double Face Makeup Foundation Matte Cream (Light) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
0.5 Neutral
$42
1.5
$42
Tone 05 W
$32
115
$12.99
35H medium honey
$32
Sand 1.45
$39
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
LORAC PRO Soft Focus Longwear Foundation in 03, against Clinique Superpowder Double Face Makeup Foundation in Matte Cream. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To LORAC PRO Soft Focus Longwear Foundation in 03.
3 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $40 at Ulta Beauty · product price; shade not separately priced
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
