Light
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
4 of 33 matches
Only showing matches with full coverage, vegan, without alcohol denat.
The equivalent shade and the most similar foundation overall.
Ulta BeautyYour shade $40 at Ulta Beauty · product price; shade not separately priced · lowest price $11.97 at Walmart
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at Walmart
Target$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Walmart$28.03 less (70%)Matches: Very close colourSame matte finishSame full coverage
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartUlta Beauty(product price)Costs $5 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Contains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Contains drying alcohol
Retailer shade note: for very light cool skin with a pink hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta Beauty
SephoraCosts $9 moreMatches: Very close colourSame full coverageClaims a lightweight feel
Differences: Natural rather than matte finishNot marketed for oily/sensitive skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for oily/sensitive skin
Retailer shade note: fair, warm undertones
Medium confidence· Digital match
Hourglass Vanish Seamless Finish Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraThe closest shade to Clinique Superpowder Double Face Makeup Foundation Matte Ivory (Light) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Willow 2.3
$39
Tiramisu
N12
$30
Honey
220C
1N0
$34
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Milani Conceal + Perfect 2-in-1 Foundation in Nude, against Clinique Superpowder Double Face Makeup Foundation in Matte Ivory. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Milani Conceal + Perfect 2-in-1 Foundation in Nude.
2 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $40 at Ulta Beauty · product price; shade not separately priced · lowest price $11.97 at Walmart
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
