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Pretty Fresh Hyaluronic Hydrating Foundation Dark 153C dupes and alternatives ColourPop

Tan · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with light coverage, without talc.

  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Tower 28 Beauty SunnyDays Skin Tint 45 Silver Lake

The equivalent shade and the most similar foundation overall.

The match
Tower 28 Beauty
45 Silver Lake
Depth and undertone: Medium tan · Neutral
Finish and coverage: Natural · Light coverage
Overall match
81out of 100
Shade (Shade match)
81
Finish (Finish & visual result)
93
Wear (Wear & performance)
70
Skin (Skin suitability)
60
Shade match
81out of 100
Colour
85
Depth
92
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
Costs $20 more

Your shade $12 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Chanel

    LES BEIGES Water-Fresh Tint

    MEDIUM DEEP
    Shade match 79
    $72Ulta BeautyUlta BeautyCosts $60 more

    Matches: Both claim a lightweight feel

    Differences: Slightly deeperRadiant rather than natural finishLight rather than medium coverage

    Score details
    Shade match
    79
    Finish & visual result
    61
    Wear & performance
    100
    Skin suitability
    100

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly deeper · Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · Contains listed fragrance

    Retailer shade note: medium-deep shade

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Dark 153C (Tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Radiant Creamy Concealer

    Hazelnut

    NARS Radiant Creamy Concealer, shade Hazelnut

    • Very close colour
    • Tan · Cool undertone

    $36

  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    40.5 Deep

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 40.5 Deep

    • Very close colour
    • Tan · Cool undertone

    $30

  3. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    24 Light Medium Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 24 Light Medium Neutral

    • Looks identical
    • Tan · Neutral undertone

    $32

  4. e.l.f. Cosmetics 16HR Camo Concealer

    Deep Cinnamon

    e.l.f. Cosmetics 16HR Camo Concealer, shade Deep Cinnamon

    • Close colour
    • Tan · Cool · rosy undertone

    $8

  5. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Honey

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Honey

    • Very close colour
    • Medium tan · Neutral undertone

    $36

  6. Rare Beauty Liquid Touch Brightening Concealer

    440C

    Rare Beauty Liquid Touch Brightening Concealer, shade 440C

    • Close colour
    • Tan · Neutral · neutral pink undertone

    $24

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Tower 28 Beauty SunnyDays Skin Tint in 45 Silver Lake, against ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Dark 153C. Every attribute compared, with its share of the score.

ComparedYour shadeDark 153CClosest match45 Silver LakeScore
Shade match55% of overall81
Colour85#b18168#ba886aVery close colourColour difference 3.0 (0 is identical)
Depth92TanMedium tanCloseDepth difference: 4.0
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared70
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, sensitiveBoth marketed for dry/​normal/​sensitive skin
Overall match 81/100Shade match 81/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tower 28 Beauty SunnyDays Skin Tint in 45 Silver Lake.

Same or better

  • Very close colour
  • Same natural finish
  • Light rather than medium coverage
  • Both claim a skin-like finish
  • Claims colour stability
  • Both claim a lightweight feel
  • Adds SPF 30

Different

  • Runs slightly lighter
  • Neutral rather than cool undertone
  • Not marketed for combination/oily skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapBoth water-based; silicone high vs moderate

Where to buy 45 Silver Lake

Best price
$32SephoraSephora
Costs $20 more

Your shade $12 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.