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Pretty Fresh Hyaluronic Hydrating Foundation Medium Dark 145W dupes and alternatives ColourPop

Medium · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free3No drying alcohol3Vegan0Cruelty-free0Oil-free1With SPF0Mineral0

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Only showing matches with full coverage, in liquid form.

  • 6 matches have no formulation listed and are not shown.

Closest shade match: Wet n Wild PhotoFocus Liquid Foundation Golden Beige

The equivalent shade: scored on colour, depth and undertone only.

The match
Wet n Wild
Golden Beige
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Matte · Full coverage
Shade match
97out of 100
Colour
95
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$5.24Ulta BeautyUlta Beauty
$6.76 less (56%)

Your shade $12 at Ulta Beauty

Closest overall alternative: Clinique Beyond Perfecting Foundation + Concealer 6.5 Buttermilk

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Clinique
6.5 Buttermilk
Depth and undertone: Medium light · Warm
Finish and coverage: Natural · Full coverage
Overall match
83out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
79
Wear (Wear & performance)
55
Skin (Skin suitability)
60
Best price
$41SephoraSephora
Costs $29 more

Your shade $12 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · KimChi Chic Beauty

    A Really Good Foundation

    110L
    Shade match 97
    $29Ulta BeautyUlta Beauty(product price)Costs $17 more

    Matches: Very close colourSame warm undertoneClaims long-wearing

    Differences: Natural matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    97
    Finish & visual result
    70
    Wear & performance
    54
    Skin suitability
    80

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Natural matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for sensitive skin

    Retailer shade note: Light/Medium with Warm Undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Medium Dark 145W (Medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    435 Bisque W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 435 Bisque W

    • Looks identical
    • Medium · Warm · golden undertone

    $32

  2. NARS Radiant Creamy Concealer

    Caramel

    NARS Radiant Creamy Concealer, shade Caramel

    • Very close colour
    • Medium · Warm undertone

    $36

  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    21.0 Medium Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 21.0 Medium Tan

    • Very close colour
    • Medium light · Warm undertone

    $30

  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Beech 6

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Beech 6

    • Very close colour
    • Medium · Warm · golden undertone

    $39

  5. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.75

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.75

    • Very close colour
    • Medium light · Warm · golden undertone

    $42

  6. Tarte Shape Tape Full Coverage Matte Concealer

    42S tan sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 42S tan sand

    • Very close colour
    • Medium light · Warm · golden undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Wet n Wild PhotoFocus Liquid Foundation in Golden Beige, against ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Medium Dark 145W. Every attribute compared, with its share of the score.

ComparedYour shadeMedium Dark 145WClosest shade matchGolden BeigeScore
Shade match55% of overall97
Colour95#c99c74#cf9f75Looks identicalColour difference 1.3 (0 is identical)
Depth97MediumMedium lightCloseDepth difference: 2.0
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall70
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall40
Skin type40Combination, dry, normal, oily, sensitiveDry, normalBoth marketed for dry/​normal skin
Overall match 79/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Wet n Wild PhotoFocus Liquid Foundation in Golden Beige.

Same or better

  • $6.76 less
  • Near-identical swatch colour
  • Same warm undertone
  • Full rather than medium coverage
  • Both claim a skin-like finish
  • Claims a blurring effect

Different

  • Matte finish instead of natural
  • Does not claim a lightweight feel
  • Not marketed for combination/oily/sensitive skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 25%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

Clinique Beyond Perfecting Foundation + Concealer in 6.5 Buttermilk, against ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Medium Dark 145W. Every attribute compared, with its share of the score.

ComparedYour shadeMedium Dark 145WClosest overall alternative6.5 ButtermilkScore
Shade match55% of overall95
Colour93#c99c74#d0a278Very close colourColour difference 1.9 (0 is identical)
Depth94MediumMedium lightCloseDepth difference: 3.3
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared79
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared55
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, oilyBoth marketed for dry/​normal/​oily skin
Overall match 83/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Clinique Beyond Perfecting Foundation + Concealer in 6.5 Buttermilk.

Same or better

  • Very close colour
  • Same warm undertone
  • Same natural finish
  • Full rather than medium coverage
  • Claims 24-hour wear
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • No skin-like finish claimed
  • Not marketed for combination/sensitive skin

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Wet n Wild PhotoFocus Liquid Foundation Golden Beige

Best price
$5.24Ulta BeautyUlta Beauty
$6.76 less (56%)

Your shade $12 at Ulta Beauty

Closest overall alternative

Clinique Beyond Perfecting Foundation + Concealer 6.5 Buttermilk

Best price
$41SephoraSephora
Costs $29 more

Your shade $12 at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.