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Flawless Creator Liquid Foundation Drops 37W dupes and alternatives Dermablend

Medium light · Warm · yellow undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: Hourglass Ambient Soft Glow Foundation 5.5

The equivalent shade and the most similar foundation overall.

Your shade
Dermablend
37WChange shade
Depth and undertone: Medium light · Warm · yellow
Finish and coverage: Natural · Full coverage
The match
Hourglass
5.5
Depth and undertone: Medium light · Warm
Finish and coverage: Natural · Medium coverage
Overall match
89out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
81
Wear (Wear & performance)
86
Skin (Skin suitability)
100
Shade match
92out of 100
Colour
87
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$60SephoraSephora
Costs $17 more

Your shade $43 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Hourglass

    Ambient Soft Glow Foundation

    8
    Shade match 87
    $60SephoraSephoraCosts $17 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage

    Retailer shade note: light medium with neutral undertones

    Medium confidence· Digital match

    View match
  2. Shade match 89
    $44SephoraSephoraCosts $1 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Medium rather than full coverageDoes not claim a lightweight feelNot marketed for oily/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    91
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: warm neutral

    Medium confidence· Digital match

    View match
  3. #4 · Hourglass

    Ambient Soft Glow Foundation

    7.5
    Shade match 84
    $60SephoraSephoraCosts $17 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneMedium rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    81
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage

    Retailer shade note: light medium with neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 88
    $72Ulta BeautyUlta BeautyCosts $29 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  5. #6 · Hourglass

    Ambient Soft Glow Foundation

    5
    Shade match 83
    $60SephoraSephoraCosts $17 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Slightly lighterNeutral rather than warm undertoneMedium rather than full coverage

    Score details
    Shade match
    83
    Finish & visual result
    81
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Medium rather than full coverage

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  6. #7 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Medium Dark 125N
    Shade match 89
    $12$16Ulta BeautyUlta Beauty$31 less (72%)

    Matches: Near-identical swatch colourSame natural finishClaims a skin-like finish

    Differences: Neutral rather than warm undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  7. Shade match 82
    $44SephoraSephoraCosts $1 more

    Matches: Very close colourSame natural finishBoth claim transfer resistance

    Differences: Slightly lighterNeutral rather than warm undertoneMedium rather than full coverage

    Score details
    Shade match
    82
    Finish & visual result
    91
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  8. #9 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    15N Incredible
    Shade match 86
    $47Ulta BeautyUlta BeautyCosts $4 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for dry/sensitive skin

    Retailer shade note: light-medium neutral

    Medium confidence· Digital match

    View match
  9. Shade match 87
    $39.50Ulta BeautyUlta Beauty$3.50 less (8%)

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    51
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: light neutral skin with peach undertones

    Medium confidence· Digital match

    View match
  10. #11 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Medium 105N
    Shade match 82
    $12$16Ulta BeautyUlta Beauty$31 less (72%)

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Neutral rather than warm undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    82
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  11. #12 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Medium Dark 130N
    Shade match 81
    $3$4Ulta BeautyUlta Beauty$40 less (93%)

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Slightly deeperNeutral rather than warm undertoneMedium rather than full coverage

    Score details
    Shade match
    81
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  12. #13 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    235 Medium Light
    Shade match 80
    $14.99TargetTarget$28.01 less (65%)

    Matches: Same natural finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    80
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    80

    Colour not compared · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance

    Low confidence· Digital match

    View match
  13. #14 · Make Up For Ever

    HD Skin Hydra Glow Hydrating Foundation

    2Y20 - Warm Nude
    Shade match 91
    $49SephoraSephoraCosts $6 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Slightly lighterRadiant rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    91
    Finish & visual result
    62
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly lighter · Radiant rather than natural finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for oily/sensitive skin · Contains listed fragrance

    Retailer shade note: for light to medium skin with yellow undertones

    Medium confidence· Digital match

    View match
  14. #15 · Ulta Beauty Collection

    Adjustable Coverage Powder Foundation

    Medium Warm
    Shade match 91
    $16Ulta BeautyUlta Beauty(product price)$27 less (63%)

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Slightly lighterMatte rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    91
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match

Showing 12 of 14 matches

Looking for a concealer in your shade?

The closest shade to Dermablend Flawless Creator Liquid Foundation Drops 37W (Medium light · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. CoverGirl TruBlend Undercover Concealer

    Golden Natural

    CoverGirl TruBlend Undercover Concealer, shade Golden Natural

    • Looks identical
    • Medium · Warm · golden undertone

    $12.99

  2. Dior Forever Skin Correct Full-Coverage Concealer

    3WP Warm Peach

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3WP Warm Peach

    • Very close colour
    • Medium light · Warm · peach undertone

    $42

  3. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    14 Light Peach

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 14 Light Peach

    • Very close colour
    • Medium · Warm · peach undertone

    $32

  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    21.0 Medium Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 21.0 Medium Tan

    • Close colour
    • Medium light · Warm undertone

    $30

  5. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.75

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.75

    • Close colour
    • Medium light · Warm · golden undertone

    $42

  6. Milk Makeup Future Fluid Longwear Hydrating Concealer

    10W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 10W

    • Slight colour difference
    • Medium light · Warm undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Hourglass Ambient Soft Glow Foundation in 5.5, against Dermablend Flawless Creator Liquid Foundation Drops in 37W. Every attribute compared, with its share of the score.

ComparedYour shade37WClosest match5.5Score
Shade match55% of overall92
Colour87#c8a084#d09e7dVery close colourColour difference 2.7 (0 is identical)
Depth100Medium lightMedium lightSameDepth difference: 0.3
Retailer descriptionLight mediumLightSome differenceRetailer descriptions one depth band apart
Undertone100Warm · yellowWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100NaturalNaturalSameSame natural finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared86
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveNormal, dry, combination, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 89/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Ambient Soft Glow Foundation in 5.5.

Same or better

  • Very close colour
  • Same warm undertone
  • Same natural finish
  • Medium rather than full coverage
  • Claims a blurring effect
  • Both claim transfer resistance
  • Both claim a lightweight feel

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy 5.5

Best price
$60SephoraSephora
Costs $17 more

Your shade $43 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.