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Forever Natural Matte Velvet Compact Foundation 7N dupes and alternatives Dior

Deep tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches made for dry skin, with full coverage, without talc.

  • 2 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer DN7 Cocoa

The equivalent shade and the most similar foundation overall.

Your shade
Dior
7NChange shade
Depth and undertone: Deep tan · Neutral
Finish and coverage: Matte · Medium coverage
The match
PÜR
DN7 Cocoa
Depth and undertone: Deep tan · Neutral
Finish and coverage: Matte · Full coverage
Overall match
87out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
79
Wear (Wear & performance)
65
Skin (Skin suitability)
76
Shade match
98out of 100
Colour
97
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$40Ulta BeautyUlta Beauty
$24 less (38%)

Your shade $64 at Sephora · product price; shade not separately priced

Looking for a concealer in your shade?

The closest shade to Dior Forever Natural Matte Velvet Compact Foundation 7N (Deep tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Dior Forever Skin Correct Full-Coverage Concealer

    7 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 7 Neutral

    • Very close colour
    • Deep · Neutral undertone

    $42

Closest concealers

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Maple

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Maple

    • Looks identical
    • Deep tan · Neutral undertone

    $36

  2. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6N

    • Very close colour
    • Deep tan · Neutral undertone

    $38

  3. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    490

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 490

    • Very close colour
    • Deep · Neutral undertone

    $30

  4. Rare Beauty Liquid Touch Brightening Concealer

    500N

    Rare Beauty Liquid Touch Brightening Concealer, shade 500N

    • Very close colour
    • Deep tan · Neutral · neutral golden undertone

    $24

  5. Tarte Shape Tape Full Coverage Matte Concealer

    51H deep honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 51H deep honey

    • Looks identical
    • Deep · Warm · peach undertone

    $32

  6. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    14.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 14.5 Deep

    • Close colour
    • Deep tan · Neutral · neutral golden undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in DN7 Cocoa, against Dior Forever Natural Matte Velvet Compact Foundation in 7N. Every attribute compared, with its share of the score.

ComparedYour shade7NClosest matchDN7 CocoaScore
Shade match55% of overall98
Colour97#9b6142#9b613fLooks identicalColour difference 1.0 (0 is identical)
Depth100Deep tanDeep tanSameDepth difference: 0.1
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared65
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall76
Skin type76Combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​oily skin
Overall match 87/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in DN7 Cocoa.

Same or better

  • $24 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Full rather than medium coverage
  • Claims a skin-like finish
  • Both claim transfer resistance
  • Claims not settling into lines
  • No fragrance listed

Different

  • Does not claim a lightweight feel

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BasePowder-based, no siliconeSilicone-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs silicone-based; silicone none vs high

Where to buy DN7 Cocoa

Match price
$40Ulta BeautyUlta Beauty
$24 less (38%)

Your shade $64 at Sephora · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.