Light · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
12 of 30 matches
Only showing matches made for oily skin, with medium coverage.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $44 at Ulta Beauty
Ulta Beauty Collection Adjustable Coverage Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $44 at Ulta Beauty · product price; shade not separately priced
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$28 less (64%)Matches: Very close colourSame cool undertoneSame medium coverage
Differences: Matte rather than natural finish
Very close colour · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Matte rather than natural finish
Medium confidence· Digital match
Ulta Beauty Collection Adjustable Coverage Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty(product price)$28 less (64%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertoneNo skin-like finish claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · No skin-like finish claimed
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta Beauty
Sephora$6 less (14%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Olive rather than cool undertoneNo skin-like finish claimedNo blurring effect claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Olive rather than cool undertone · No skin-like finish claimed · No blurring effect claimed
Retailer shade note: light (cool olive)
Medium confidence· Digital match
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraSephoraCosts $11 moreMatches: Very close colourSame cool undertoneSame medium coverage
Differences: Slightly deeperRadiant rather than natural finishNo skin-like finish claimed
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly deeper · Radiant rather than natural finish · No skin-like finish claimed · No blurring effect claimed · Contains listed fragrance
Retailer shade note: light medium with cool, pink-peach undertones
Medium confidence· Digital match
Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta Beauty
Macy's$55View at Macy'sUlta Beauty(product price)$10 less (23%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertoneNo skin-like finish claimedNo blurring effect claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · No skin-like finish claimed · No blurring effect claimed
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
PÜR 4-in-1 Pressed Mineral Makeup SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta BeautyUlta Beauty$32 less (73%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Slightly lighterNeutral rather than cool undertoneNo blurring effect claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · No blurring effect claimed
Retailer shade note: neutral
Medium confidence· Digital match
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyUlta BeautyCosts $11 moreMatches: Same cool undertoneSame medium coverageAdds SPF 45
Differences: Radiant rather than natural finishNo skin-like finish claimedNo blurring effect claimed
Close colour · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Radiant rather than natural finish · No skin-like finish claimed · No blurring effect claimed · Contains listed fragrance
Retailer shade note: light with cool, rosy-peach undertones
Medium confidence· Digital match
Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beauty$55View at Ulta BeautySephora$8 less (18%)Matches: Same medium coverageBoth claim a skin-like finishClaims long-wearing
Differences: Neutral rather than cool undertoneNo blurring effect claimed
Close colour · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than cool undertone · No blurring effect claimed
Retailer shade note: light - neutral
Medium confidence· Digital match
LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty(product price)$28 less (64%)Matches: Very close colourSame medium coverageBoth claim a skin-like finish
Differences: Slightly deeperNeutral rather than cool undertoneMatte rather than natural finish
Very close colour · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Matte rather than natural finish
Medium confidence· Digital match
Ulta Beauty Collection Adjustable Coverage Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautySephora$16 less (36%)Matches: Very close colourSame medium coverageBoth claim a skin-like finish
Differences: Slightly lighterNeutral rather than cool undertoneRadiant rather than natural finish
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Radiant rather than natural finish
Retailer shade note: neutral buff - light medium skin with neutral undertones
Medium confidence· Digital match
LYS Beauty Triple Fix Blurring and Hydrating Skin Tint Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraThe closest shade to Doll 10 Peptide Blur Stick Foundation Light/Medium (Light · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
11.5 Light Beige
$30
2 Cool Rosy
$42
22N light neutral
$32
Tone 3.6
$17
Taffy
$36
Classic Ivory
$12.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Ulta Beauty Collection Adjustable Coverage Powder Foundation in Light to Medium Cool, against Doll 10 Peptide Blur Stick Foundation in Light/Medium. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Ulta Beauty Collection Adjustable Coverage Powder Foundation in Light to Medium Cool.
4 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.
Ulta Beauty Collection Moisturizing Complexion Stick in Fair Cool, against Doll 10 Peptide Blur Stick Foundation in Light/Medium. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Ulta Beauty Collection Moisturizing Complexion Stick in Fair Cool.
6 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
Ulta Beauty Collection Adjustable Coverage Powder Foundation Light to Medium Cool
Ulta BeautyYour shade $44 at Ulta Beauty
Ulta Beauty Collection Moisturizing Complexion Stick Fair Cool
Ulta BeautyYour shade $44 at Ulta Beauty · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
