Deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Skin type
Preferences
Avoid an ingredient
9 of 31 matches
Only showing matches in liquid form, without talc.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $44 at Ulta Beauty · product price; shade not separately priced
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta Beauty
Target$8View at Target
Walmart$8View at Walmart
AmazonSee price at AmazonView at AmazonThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $44 at Ulta Beauty
Dior Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Sephora$3 less (7%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: No blurring effect claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: No blurring effect claimed
Retailer shade note: deep, warm-neutral undertones
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Sephora$41View at SephoraUlta Beautyfrom $41 · product priceView at Ulta BeautySephoraCosts $8 moreMatches: Very close colourSame natural finishBoth claim a blurring effect
Differences: Slightly cooler undertoneMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than full coverage
Retailer shade note: deep with cool rose undertones
Medium confidence· Digital match
Charlotte Tilbury Beautiful Skin Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyUlta Beauty(product price)$5 less (11%)Matches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Matte rather than natural finishMedium rather than full coverageNot marketed for normal skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than full coverage · Not marketed for normal skin · Contains drying alcohol
Medium confidence· Digital match
Clinique Acne Solutions Liquid Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39 · product priceView at Ulta Beauty
Macy's$39View at Macy'sUlta Beauty(product price)$36 less (82%)Matches: Near-identical swatch colourSame natural finishClaims long-wearing
Differences: Slightly cooler undertoneMedium rather than full coverageNo blurring effect claimed
Looks identical · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than full coverage · No blurring effect claimed
Retailer shade note: deep with cool undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyTarget$8View at TargetWalmart$8View at WalmartAmazonSee price at AmazonView at AmazonSephora$4 less (9%)Matches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Matte rather than natural finishMedium rather than full coverageContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than full coverage · Contains drying alcohol
Retailer shade note: deep neutral
Medium confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sSephoraCosts $5 moreMatches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Radiant rather than natural finishMedium rather than full coverageDoes not claim a lightweight feel
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than full coverage · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: for deep to very deep skin with neutral undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Hydra Glow Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraMacy's$49 · low stockView at Macy'sUlta Beauty(product price)$5 less (11%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Medium rather than full coverageDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Medium rather than full coverage · Does not claim a lightweight feel
Retailer shade note: deep, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beautyfrom $39 · product priceView at Ulta BeautyThe closest shade to Doll 10 Peptide Bounce Balm Foundation Deep (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
15 Deep
$36
Chestnut
$36
8 Neutral
$42
Dark Coffee
$10.99
57G rich golden
$32
530N
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
e.l.f. Cosmetics Soft Glam Satin Foundation in 53 Deep Neutral, against Doll 10 Peptide Bounce Balm Foundation in Deep. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To e.l.f. Cosmetics Soft Glam Satin Foundation in 53 Deep Neutral.
6 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.
Dior Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20 in 9N, against Doll 10 Peptide Bounce Balm Foundation in Deep. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Dior Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20 in 9N.
6 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
e.l.f. Cosmetics Soft Glam Satin Foundation 53 Deep Neutral
Ulta BeautyYour shade $44 at Ulta Beauty · product price; shade not separately priced
Dior Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20 9N
SephoraYour shade $44 at Ulta Beauty
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
