T.C.E This Covers Everything Super Coverage Serum Makeup Deep/Rich dupes and alternatives Doll 10
Deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 4 applied
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1 of 30 matches
Only showing matches with buildable coverage, in serum form, without talc or alcohol denat.
- 10 matches have no formulation listed and are not shown.
- 2 matches have no ingredient list listed and are not shown.
Closest shade matchClosest overall alternative: Well People Skinforia Serum Foundation 40 Deep Neutral
The equivalent shade and the most similar foundation overall.
Deep/RichChange shade
- Fair
- Fair/Light
- Light
- Light/Medium
- Medium
- Tan
- Tan/Deep
- Deep
- Deep/Richcurrent shade
- Rich
- Overall match
- 81out of 100
- Shade (Shade match)
- 93
- Finish (Finish & visual result)
- 75
- Wear (Wear & performance)
- 54
- Skin (Skin suitability)
- 70
- Shade match
- 93out of 100
- Colour
- 90
- Depth
- 94
- Undertone
- 100
Ulta BeautyYour shade $46 at Ulta Beauty
Where to buy 40 Deep Neutral
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$21View at Ulta Beauty
Target$30View at TargetLooking for a concealer in your shade?
The closest shade to Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup Deep/Rich (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
7N
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7N
- Very close colour
- Very deep · Neutral undertone
$38
N11
L'Oréal Paris True Match Radiant Serum Concealer, shade N11
- Very close colour
- Deep · Neutral undertone
$16.99
15
Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 15
- Very close colour
- Deep · Neutral undertone
$42
Cappuccino
CoverGirl TruBlend Undercover Concealer, shade Cappuccino
- Very close colour
- Deep · Neutral undertone
$12.99
NC60
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC60
- Very close colour
- Very deep · Neutral undertone
$30
065 Coffee
Maybelline Fit Me Natural Finish Concealer, shade 065 Coffee
- Very close colour
- Deep · Neutral · neutral pink undertone
$10.99
View at Sephora
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Well People Skinforia Serum Foundation in 40 Deep Neutral, against Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup in Deep/Rich. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Well People Skinforia Serum Foundation in 40 Deep Neutral.
Same or better
- $25 less
- Very close colour
- Same neutral undertone
- Buildable rather than full coverage
- Both claim a skin-like finish
- Claims long-wearing
- Both claim a lightweight feel
- No fragrance listed
Different
- Natural finish instead of matte
- Does not claim not settling into lines
Ingredients (information only, not scored)
8 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.
Where to buy 40 Deep Neutral
Ulta BeautyYour shade $46 at Ulta Beauty
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.