Beautler.Your beauty butler

T.C.E This Covers Everything Super Coverage Serum Makeup Deep/Rich dupes and alternatives Doll 10

Deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 4 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

Avoid an ingredient

Sort

1 of 30

Only showing matches with full coverage, in serum form, without talc or alcohol denat.

  • 10 matches have no formulation listed and are not shown.
  • 2 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: MAC Cosmetics Studio Radiance Serum Powered Foundation NW55

The equivalent shade and the most similar foundation overall.

Your shade
Doll 10
Deep/RichChange shade
Depth and undertone: Deep · Neutral
Finish and coverage: Matte · Full coverage
The match
MAC Cosmetics
NW55
Depth and undertone: Deep · Neutral
Finish and coverage: Radiant · Full coverage
Overall match
79out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
48
Wear (Wear & performance)
65
Skin (Skin suitability)
68
Shade match
98out of 100
Colour
98
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$46Ulta BeautyUlta Beauty
Same price

Your shade $46 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup Deep/Rich (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    7N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7N

    • Very close colour
    • Very deep · Neutral undertone

    $38

    SephoraView at Sephora
  2. L'Oréal Paris True Match Radiant Serum Concealer

    N11

    L'Oréal Paris True Match Radiant Serum Concealer, shade N11

    • Very close colour
    • Deep · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  3. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    15

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 15

    • Very close colour
    • Deep · Neutral undertone

    $42

    SephoraView at Sephora
  4. CoverGirl TruBlend Undercover Concealer

    Cappuccino

    CoverGirl TruBlend Undercover Concealer, shade Cappuccino

    • Very close colour
    • Deep · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC60

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC60

    • Very close colour
    • Very deep · Neutral undertone

    $30

    SephoraView at Sephora
  6. Maybelline Fit Me Natural Finish Concealer

    065 Coffee

    Maybelline Fit Me Natural Finish Concealer, shade 065 Coffee

    • Very close colour
    • Deep · Neutral · neutral pink undertone

    $10.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

MAC Cosmetics Studio Radiance Serum Powered Foundation in NW55, against Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup in Deep/Rich. Every attribute compared, with its share of the score.

ComparedYour shadeDeep/RichClosest matchNW55Score
Shade match55% of overall98
Colour98#7c4a33#7f4a32Looks identicalColour difference 0.8 (0 is identical)
Depth99DeepDeepSameDepth difference: 0.6
Retailer descriptionRich deepRich deepBoth described as rich deepThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall48
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared65
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type68CombinationCombination, dry, normal, oily, sensitiveBoth marketed for combination skin
Overall match 79/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Radiance Serum Powered Foundation in NW55.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same full coverage
  • Claims a blurring effect
  • Claims 12-hour wear
  • Claims transfer resistance
  • Both claim not settling into lines
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Radiant finish instead of matte
  • No skin-like finish claimed

Ingredients (information only, not scored)

13 shared ingredients; weighted similarity 22%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy NW55

Match price
$46Ulta BeautyUlta Beauty
Same price

Your shade $46 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.