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T.C.E This Covers Everything Super Coverage Serum Makeup Deep dupes and alternatives Doll 10

Deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches in serum form, without talc or silicones.

  • 12 matches have no formulation listed and are not shown.
  • 2 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: Well People Skinforia Serum Foundation 40 Deep Neutral

The equivalent shade and the most similar foundation overall.

Your shade
Doll 10
DeepChange shade
Depth and undertone: Deep · Neutral
Finish and coverage: Matte · Full coverage
The match
Well People
40 Deep Neutral
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Buildable coverage
Overall match
84out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
75
Wear (Wear & performance)
54
Skin (Skin suitability)
70
Shade match
97out of 100
Colour
95
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$21Ulta BeautyUlta Beauty
$25 less (54%)

Your shade $46 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup Deep (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    15 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 15 Deep

    • Looks identical
    • Deep · Neutral undertone

    $36

  2. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Chestnut

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Chestnut

    • Very close colour
    • Deep · Neutral undertone

    $36

  3. Dior Forever Skin Correct Full-Coverage Concealer

    8 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 8 Neutral

    • Close colour
    • Deep · Neutral undertone

    $42

  4. Maybelline Fit Me Natural Finish Concealer

    Dark Coffee

    Maybelline Fit Me Natural Finish Concealer, shade Dark Coffee

    • Very close colour
    • Deep · Neutral undertone

    $10.99

  5. Tarte Shape Tape Full Coverage Matte Concealer

    57G rich golden

    Tarte Shape Tape Full Coverage Matte Concealer, shade 57G rich golden

    • Very close colour
    • Deep · Olive undertone

    $32

  6. Rare Beauty Liquid Touch Brightening Concealer

    530N

    Rare Beauty Liquid Touch Brightening Concealer, shade 530N

    • Close colour
    • Deep · Neutral undertone

    $24

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Well People Skinforia Serum Foundation in 40 Deep Neutral, against Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup in Deep. Every attribute compared, with its share of the score.

ComparedYour shadeDeepClosest match40 Deep NeutralScore
Shade match55% of overall97
Colour95#845239#7f513aLooks identicalColour difference 1.3 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.2
Retailer descriptionDeep tanNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared75
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall70
Skin type70CombinationCombination, dry, normal, oilyBoth marketed for combination skin
Overall match 84/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Well People Skinforia Serum Foundation in 40 Deep Neutral.

Same or better

  • $25 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Buildable rather than full coverage
  • Both claim a skin-like finish
  • Claims long-wearing
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Natural finish instead of matte
  • Does not claim not settling into lines

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeno silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs none

Where to buy 40 Deep Neutral

Best price
$21Ulta BeautyUlta Beauty
$25 less (54%)

Your shade $46 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.