Deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
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Avoid an ingredient
9 of 30 matches
Only showing matches made for normal skin, with full coverage.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $46 at Ulta Beauty · product price; shade not separately priced
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $46 at Ulta Beauty
KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm
Every store that sells this shade · prices as last checked
Ulta Beauty$42.50View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$3.50 less (8%)Matches: Very close colourSame neutral undertoneSame matte finish
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Retailer shade note: for deep skin with cool neutral undertones
Medium confidence· Digital match
KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm
Every store that sells this shade · prices as last checked
Ulta Beauty$42.50View at Ulta BeautyUlta Beauty(product price)$26 less (57%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: No skin-like finish claimedDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: No skin-like finish claimed · Does not claim not settling into lines
Medium confidence· Digital match
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautyUlta Beauty(product price)$6 less (13%)Matches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Slightly warmer undertone · Does not claim a lightweight feel
Retailer shade note: dark brown skin w/ golden undertones
Medium confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta Beauty
SephoraCosts $7 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneNot marketed for combination skinContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for combination skin · Contains drying alcohol
Retailer shade note: Deep with Golden Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta Beauty
Macy'sfrom $53 · product priceView at Macy'sSephoraCosts $23 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly deeperOlive rather than neutral undertoneNo skin-like finish claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Slightly deeper · Olive rather than neutral undertone · No skin-like finish claimed · Does not claim not settling into lines
Retailer shade note: deep with olive undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sUlta Beauty(product price)$28.01 less (61%)Matches: Very close colourSame neutral undertoneSame full coverage
Differences: Radiant rather than matte finishDoes not claim not settling into linesContains drying alcohol
Very close colour · Radiant · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Radiant rather than matte finish · Does not claim not settling into lines · Contains drying alcohol
Medium confidence· Digital match
Maybelline Super Stay 24H Skin Tint + Vitamin C
Every store that sells this shade · prices as last checked
Walmart$13.98View at Walmart
Target$13.99View at Target
Walgreens$16.99View at WalgreensUlta Beautyfrom $17.99 · product priceView at Ulta Beauty
CVS$17.99View at CVSSephoraCosts $23 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneNo skin-like finish claimedDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Slightly cooler undertone · No skin-like finish claimed · Does not claim not settling into lines
Retailer shade note: deep with cool undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sThe closest shade to Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup Deep (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
15 Deep
$36
Chestnut
$36
8 Neutral
$42
Dark Coffee
$10.99
57G rich golden
$32
530N
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Juvia's Place I am Magic Powder Foundation in Katsina - Dark 2, against Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup in Deep. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Juvia's Place I am Magic Powder Foundation in Katsina - Dark 2.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm in Deep 084, against Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup in Deep. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm in Deep 084.
9 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.
Juvia's Place I am Magic Powder Foundation Katsina - Dark 2
Ulta BeautyYour shade $46 at Ulta Beauty · product price; shade not separately priced
KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm Deep 084
Ulta BeautyYour shade $46 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
