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T.C.E This Covers Everything Super Coverage Serum Makeup Deep dupes and alternatives Doll 10

Deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

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  • Liquid0
  • Stick0
  • Powder0
  • Serum0
  • Balm0

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Fragrance-free2No drying alcohol2Vegan, applied. RemoveCruelty-free2Oil-free0With SPF0Mineral0

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Only showing matches with full coverage, vegan.

  • 21 matches have no vegan claim listed and are not shown.

Closest shade match: Milani Conceal + Perfect 2-in-1 Foundation Golden Toffee

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Doll 10
DeepChange shade
Depth and undertone: Deep · Neutral
Finish and coverage: Matte · Full coverage
The match
Milani
Golden Toffee
Depth and undertone: Deep · Warm · golden
Finish and coverage: Matte · Full coverage
Shade match
86out of 100
Colour
92
Depth
98
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$12.99Ulta BeautyUlta Beauty
$33.01 less (72%)

Your shade $46 at Ulta Beauty · product price; shade not separately priced · lowest price $11.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer DPG1 Mocha

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Doll 10
DeepChange shade
Depth and undertone: Deep · Neutral
Finish and coverage: Matte · Full coverage
The match
PÜR
DPG1 Mocha
Depth and undertone: Deep · Warm · golden
Finish and coverage: Matte · Full coverage
Overall match
83out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
100
Wear (Wear & performance)
54
Skin (Skin suitability)
68
Medium confidence· Digital matchWhy it matches
Match price
$40Ulta BeautyUlta Beauty
$6 less (13%)

Your shade $46 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup Deep (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    15 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 15 Deep

    • Looks identical
    • Deep · Neutral undertone

    $36

    SephoraView at Sephora
  2. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Chestnut

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Chestnut

    • Very close colour
    • Deep · Neutral undertone

    $36

    SephoraView at Sephora
  3. Dior Forever Skin Correct Full-Coverage Concealer

    8 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 8 Neutral

    • Close colour
    • Deep · Neutral undertone

    $42

    SephoraView at Sephora
  4. Maybelline Fit Me Natural Finish Concealer

    Dark Coffee

    Maybelline Fit Me Natural Finish Concealer, shade Dark Coffee

    • Very close colour
    • Deep · Neutral undertone

    $10.99

    Ulta BeautyView at Ulta Beauty
  5. Tarte Shape Tape Full Coverage Matte Concealer

    57G rich golden

    Tarte Shape Tape Full Coverage Matte Concealer, shade 57G rich golden

    • Very close colour
    • Deep · Olive undertone

    $32

    SephoraView at Sephora
  6. Rare Beauty Liquid Touch Brightening Concealer

    530N

    Rare Beauty Liquid Touch Brightening Concealer, shade 530N

    • Close colour
    • Deep · Neutral undertone

    $24

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Milani Conceal + Perfect 2-in-1 Foundation in Golden Toffee, against Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup in Deep. Every attribute compared, with its share of the score.

ComparedYour shadeDeepClosest shade matchGolden ToffeeScore
Shade match55% of overall86
Colour92#845239#834f31Very close colourColour difference 2.0 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.4
Retailer descriptionDeep tanNot statedNo depth word in one descriptionNot compared
Undertone65NeutralWarm · goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type50CombinationNot publishedSkin-type suitability not published for one product
Overall match 77/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milani Conceal + Perfect 2-in-1 Foundation in Golden Toffee.

Same or better

  • $33.01 less
  • Very close colour
  • Same matte finish
  • Same full coverage
  • Claims long-wearing
  • No fragrance listed

Different

  • Slightly warmer undertone
  • No skin-like finish claimed
  • Does not claim not settling into lines
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in DPG1 Mocha, against Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup in Deep. Every attribute compared, with its share of the score.

ComparedYour shadeDeepClosest overall alternativeDPG1 MochaScore
Shade match55% of overall84
Colour87#845239#825240Very close colourColour difference 2.7 (0 is identical)
Depth100DeepDeepSameDepth difference: 0.2
Retailer descriptionDeep tanDeepSome differenceRetailer descriptions one depth band apart
Undertone65NeutralWarm · goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared54
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall68
Skin type68CombinationCombination, dry, normal, oily, sensitiveBoth marketed for combination skin
Overall match 83/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in DPG1 Mocha.

Same or better

  • $6 less
  • Very close colour
  • Same matte finish
  • Same full coverage
  • Both claim a skin-like finish
  • Claims long-wearing
  • Claims transfer resistance
  • Both claim not settling into lines
  • No fragrance listed

Different

  • Slightly warmer undertone
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

15 shared ingredients; weighted similarity 25%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

Milani Conceal + Perfect 2-in-1 Foundation Golden Toffee

Match price
$12.99Ulta BeautyUlta Beauty
$33.01 less (72%)

Your shade $46 at Ulta Beauty · product price; shade not separately priced · lowest price $11.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer DPG1 Mocha

Match price
$40Ulta BeautyUlta Beauty
$6 less (13%)

Your shade $46 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.