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T.C.E This Covers Everything Super Coverage Serum Makeup Fair/Light dupes and alternatives Doll 10

Light · Neutral · balanced undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Doll 10 Doll Skin Genius Serum Skin Tint Fair/Light

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Doll 10
Fair/LightChange shade
Depth and undertone: Light · Neutral · balanced
Finish and coverage: Matte · Full coverage
The match
Doll 10
Fair/Light
Depth and undertone: Light · Neutral · balanced
Finish and coverage: Natural · Medium coverage
Shade match
100out of 100
Colour
100
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$46Ulta BeautyUlta Beauty
Same price

Your shade $46 at Ulta Beauty

Closest overall alternative: Too Faced Born This Way Soft Matte Foundation Snow

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Doll 10
Fair/LightChange shade
Depth and undertone: Light · Neutral · balanced
Finish and coverage: Matte · Full coverage
The match
Too Faced
Snow
Depth and undertone: Light · Neutral
Finish and coverage: Matte · Medium coverage
Overall match
90out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
93
Wear (Wear & performance)
66
Skin (Skin suitability)
73
Best price
$48SephoraSephora
Costs $2 more

Your shade $46 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 96
    $39.50Ulta BeautyUlta Beauty(product price)$6.50 less (14%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Buildable rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    68

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Buildable rather than full coverage · No skin-like finish claimed

    Retailer shade note: for very light neutral skin with a subtle yellow hue

    Medium confidence· Digital match

    View match
  2. Shade match 88
    $45Ulta BeautyUlta Beauty(product price)$1 less (2%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    68

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for fair cool skin with a subtle peach hue

    Medium confidence· Digital match

    View match
  3. Shade match 97
    $8Ulta BeautyUlta Beauty(product price)$38 less (83%)

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: No skin-like finish claimedDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    97
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    68

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: fair or light skin tones with a neutral undertone

    Medium confidence· Digital match

    View match
  4. Shade match 88
    $45Ulta BeautyUlta Beauty(product price)$1 less (2%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    68

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for very light cool skin with a pink hue

    Medium confidence· Digital match

    View match
  5. #7 · Natasha Denona

    HY-GLAM Powder Foundation

    P3
    Shade match 87
    $55Ulta BeautyUlta Beauty(product price)Costs $9 more

    Matches: Very close colourSame matte finishBoth claim a skin-like finish

    Differences: Slightly warmer undertoneMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    85
    Wear & performance
    66
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: light peach

    Medium confidence· Digital match

    View match
  6. Shade match 96
    $36SephoraSephora$10 less (22%)

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Medium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    73

    Very close colour · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: light / medium - neutral

    Medium confidence· Digital match

    View match
  7. #9 · Tarte

    Amazonian Clay 16-Hour Full Coverage Foundation

    19H Fair-Light Honey
    Shade match 87
    $42Ulta BeautyUlta Beauty(product price)$4 less (9%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    73

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed

    Retailer shade note: fair to light skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  8. #10 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Light
    Shade match 95
    $39SephoraSephora$7 less (15%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No skin-like finish claimedDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    80

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  9. #11 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Fair Light
    Shade match 95
    $39SephoraSephora$7 less (15%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No skin-like finish claimedDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    80

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  10. Shade match 88
    $69SephoraSephoraCosts $23 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    86
    Wear & performance
    51
    Skin suitability
    73

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly cooler undertone · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: fair medium with cool undertones

    Medium confidence· Digital match

    View match
  11. #13 · Tarte

    Face Tape Full Coverage Foundation

    22B Light Beige
    Shade match 87
    $42SephoraSephora$4 less (9%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    65
    Skin suitability
    73

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 34% ingredient overlap

    Differences: Slightly cooler undertone · No skin-like finish claimed

    Retailer shade note: light skin with cool, pink or rosy undertones

    Medium confidence· Digital match

    View match
  12. #14 · Doll 10

    Peptide Bounce Balm Foundation

    Fair/Light
    Shade match 100
    $44Ulta BeautyUlta Beauty$2 less (4%)

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finishNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    100
    Finish & visual result
    64
    Wear & performance
    66
    Skin suitability
    0

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: Fair with balanced neutral undertones

    Medium confidence· Digital match

    View match
  13. Shade match 92
    $48SephoraSephoraCosts $2 more

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    92
    Finish & visual result
    68
    Wear & performance
    61
    Skin suitability
    73

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: for light skintones with neutral peach undertones

    Medium confidence· Digital match

    View match
  14. #16 · Ulta Beauty Collection

    Velvet Veil Minerals Powder Foundation

    Medium to Tan Warm
    Shade match 85
    $16Ulta BeautyUlta Beauty$30 less (65%)

    Matches: Very close colourSame matte finishBoth claim a lightweight feel

    Differences: Slightly warmer undertoneMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    66
    Skin suitability
    68

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  15. #17 · IT Cosmetics

    CC+ Cream Full Coverage Color Correcting Foundation

    Light Neutral
    Shade match 96
    $39SephoraSephora$7 less (15%)

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finishNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    68

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  16. #18 · Drunk Elephant

    Kamo Triple-Peptide Multi-Use Serum Foundation

    Light 6N
    Shade match 96
    $42SephoraSephora$4 less (9%)

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finishDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    96
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    0

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: Very Light with Neutral Undertones

    Medium confidence· Digital match

    View match
  17. Shade match 99
    $49SephoraSephoraCosts $3 more

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim a lightweight feel

    Score details
    Shade match
    99
    Finish & visual result
    68
    Wear & performance
    52
    Skin suitability
    0

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: very fair with neutral to rosy undertones

    Medium confidence· Digital match

    View match
  18. Shade match 89
    $48SephoraSephoraCosts $2 more

    Matches: Near-identical swatch colourBoth claim a skin-like finishClaims long-wearing

    Differences: Slightly cooler undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    68
    Wear & performance
    61
    Skin suitability
    73

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: for light skintones with cool rosy undertones

    Medium confidence· Digital match

    View match
  19. Shade match 86
    $41Ulta BeautyUlta Beauty(product price)$5 less (11%)

    Matches: Very close colourBoth claim a skin-like finishClaims a blurring effect

    Differences: Slightly cooler undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    68

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: light cool

    Medium confidence· Digital match

    View match
  20. #22 · Laura Mercier

    Tinted Blur Balm Skin Tint

    Shade 02
    Shade match 98
    $44SephoraSephora$2 less (4%)

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Light rather than full coverageNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    98
    Finish & visual result
    55
    Wear & performance
    51
    Skin suitability
    73

    Looks identical · Matte · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Light rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  21. Shade match 87
    $36SephoraSephora$10 less (22%)

    Matches: Very close colourBoth claim a skin-like finishClaims long-wearing

    Differences: Slightly warmer undertoneMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    73

    Very close colour · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: light / medium - warm

    Medium confidence· Digital match

    View match
  22. Shade match 95
    $50SephoraSephoraCosts $4 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    58
    Wear & performance
    54
    Skin suitability
    73

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: Very light with neutral undertones

    Medium confidence· Digital match

    View match
  23. #25 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    N4
    Shade match 87
    $39SephoraSephora$7 less (15%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimedNot marketed for combination skin

    Score details
    Shade match
    87
    Finish & visual result
    86
    Wear & performance
    61
    Skin suitability
    0

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · Not marketed for combination skin

    Retailer shade note: very fair with soft peachy undertones

    Medium confidence· Digital match

    View match
  24. #26 · Maybelline

    Fit Me Dewy + Smooth Foundation

    125 Nude Beige
    Shade match 98
    $9.12WalmartWalmart$36.88 less (80%)

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a lightweight feel

    Differences: Radiant rather than matte finishLight rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    98
    Finish & visual result
    21
    Wear & performance
    66
    Skin suitability
    0

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 29% ingredient overlap

    Differences: Radiant rather than matte finish · Light rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin

    Medium confidence· Digital match

    View match

Showing 12 of 24 matches

Looking for a concealer in your shade?

The closest shade to Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup Fair/Light (Light · Neutral · balanced undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Willow 2.3

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Willow 2.3

    • Looks identical
    • Light · Neutral undertone

    $39

  2. CoverGirl TruBlend Undercover Concealer

    Buff Beige

    CoverGirl TruBlend Undercover Concealer, shade Buff Beige

    • Looks identical
    • Light · Neutral undertone

    $12.99

  3. L'Oréal Paris True Match Radiant Serum Concealer

    N6.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade N6.5

    • Looks identical
    • Fair · Neutral undertone

    $16.99

  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    N12

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade N12

    • Very close colour
    • Light · Neutral undertone

    $30

  5. Rare Beauty Liquid Touch Brightening Concealer

    130N

    Rare Beauty Liquid Touch Brightening Concealer, shade 130N

    • Very close colour
    • Light · Neutral undertone

    $24

  6. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    1N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 1N1

    • Looks identical
    • Light · Neutral · neutral pink undertone

    $34

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Doll 10 Doll Skin Genius Serum Skin Tint in Fair/Light, against Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup in Fair/Light. Every attribute compared, with its share of the score.

ComparedYour shadeFair/LightClosest shade matchFair/LightScore
Shade match55% of overall100
Colour100#ebbda3#ebbda3Looks identicalColour difference 0.0 (0 is identical)
Depth100LightLightSameDepth difference: 0.0
Retailer descriptionFairFairBoth described as fairThe retailers describe the same depth
Undertone100Neutral · balancedNeutral · balancedSamefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0CombinationDryMarketed for different skin types
Overall match 86/100Shade match 100/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Doll 10 Doll Skin Genius Serum Skin Tint in Fair/Light.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Both claim not settling into lines
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Natural finish instead of matte
  • Medium rather than full coverage
  • Not marketed for combination skin

Ingredients (information only, not scored)

20 shared ingredients; weighted similarity 33%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Too Faced Born This Way Soft Matte Foundation in Snow, against Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup in Fair/Light. Every attribute compared, with its share of the score.

ComparedYour shadeFair/LightClosest overall alternativeSnowScore
Shade match55% of overall97
Colour95#ebbda3#efbfa1Looks identicalColour difference 1.4 (0 is identical)
Depth98LightLightSameDepth difference: 1.2
Retailer descriptionFairVery fairSome differenceRetailer descriptions one depth band apart
Undertone100Neutral · balancedNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared66
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall73
Skin type73CombinationNormal, combination, oilyBoth marketed for combination skin
Overall match 90/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Too Faced Born This Way Soft Matte Foundation in Snow.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Medium rather than full coverage
  • Both claim a skin-like finish
  • Claims 24-hour wear
  • Both claim not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel
  • No fragrance listed

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Doll 10 Doll Skin Genius Serum Skin Tint Fair/Light

Best price
$46Ulta BeautyUlta Beauty
Same price

Your shade $46 at Ulta Beauty

Closest overall alternative

Too Faced Born This Way Soft Matte Foundation Snow

Best price
$48SephoraSephora
Costs $2 more

Your shade $46 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.