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T.C.E This Covers Everything Super Coverage Serum Makeup Fair dupes and alternatives Doll 10

Fair · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan1Cruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, in stick form, without coconut oil.

  • 7 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Essence Foundation Stick 50

The equivalent shade and the most similar foundation overall.

Your shade
Doll 10
FairChange shade
Depth and undertone: Fair · Cool · pink
Finish and coverage: Matte · Full coverage
The match
Essence
50
Depth and undertone: Fair · Neutral
Finish and coverage: Matte · Medium coverage
Overall match
78out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
79
Wear (Wear & performance)
40
Skin (Skin suitability)
68
Shade match
89out of 100
Colour
96
Depth
100
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$6.99Ulta BeautyUlta Beauty
$39.01 less (85%)

Your shade $46 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup Fair (Fair · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    4 Fair-Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 4 Fair-Medium

    • Looks identical
    • Fair · Cool undertone

    $36

    SephoraView at Sephora
  2. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Very Fair 0.5C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Very Fair 0.5C

    • Very close colour
    • Fair · Cool · pink undertone

    $31

    Ulta BeautyView at Ulta Beauty
  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    2C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 2C

    • Very close colour
    • Very fair · Cool undertone

    $30

    Ulta BeautyView at Ulta Beauty
  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    1C1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 1C1

    • Very close colour
    • Fair · Cool undertone

    $34

    SephoraView at Sephora
  5. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Nude

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Nude

    • Very close colour
    • Fair · Cool · rosy undertone

    $36

    SephoraView at Sephora
  6. Tarte Shape Tape Full Coverage Matte Concealer

    16N fair-light neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 16N fair-light neutral

    • Very close colour
    • Fair · Cool undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Essence Foundation Stick in 50, against Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup in Fair. Every attribute compared, with its share of the score.

ComparedYour shadeFairClosest match50Score
Shade match55% of overall89
Colour96#f2c9b5#efcab7Looks identicalColour difference 1.1 (0 is identical)
Depth100FairFairSameDepth difference: 0.0
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Undertone65Cool · pinkNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall68
Skin type68CombinationCombination, dry, normal, oily, sensitiveBoth marketed for combination skin
Overall match 78/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Essence Foundation Stick in 50.

Same or better

  • $39.01 less
  • Near-identical swatch colour
  • Same matte finish
  • Medium rather than full coverage
  • No fragrance listed

Different

  • Neutral rather than cool undertone
  • No skin-like finish claimed
  • Does not claim not settling into lines
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconemoderate silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs moderate
View full match

Where to buy 50

Match price
$6.99Ulta BeautyUlta Beauty
$39.01 less (85%)

Your shade $46 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.