Fair · Cool · pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
28 of 30 matches
Only showing matches without talc or coconut oil.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $46 at Ulta Beauty
Doll 10 Doll Skin Genius Serum Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$46View at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $46 at Ulta Beauty · product price; shade not separately priced
Natasha Denona HY-GLAM Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $55 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $6 moreMatches: Near-identical swatch colourSame cool undertoneSame matte finish
Differences: No skin-like finish claimed
Looks identical · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: No skin-like finish claimed
Retailer shade note: very light with cool pink undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$52View at Ulta Beauty
Macy's$52View at Macy'sUlta Beauty$4 less (9%)Matches: Near-identical swatch colourSame cool undertoneSame matte finish
Differences: No skin-like finish claimed
Looks identical · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: No skin-like finish claimed
Retailer shade note: for very fair cool skin with a pink hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beauty$42View at Ulta BeautyUlta Beauty(product price)$1 less (2%)Matches: Very close colourSame cool undertoneSame matte finish
Differences: Does not claim not settling into linesContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: for fair cool skin with a pink hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautyUlta Beauty(product price)$4 less (9%)Matches: Very close colourSame cool undertoneSame matte finish
Differences: Does not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Does not claim not settling into lines
Retailer shade note: cool undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephora$8 less (17%)Matches: Near-identical swatch colourSame cool undertoneSame matte finish
Differences: Medium rather than full coverageDoes not claim not settling into lines
Looks identical · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Medium rather than full coverage · Does not claim not settling into lines
Retailer shade note: cool beige
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephora$4 less (9%)Matches: Near-identical swatch colourSame cool undertoneSame matte finish
Differences: No skin-like finish claimed
Looks identical · Matte · Full coverage
Ingredients (not scored): 34% ingredient overlap
Differences: No skin-like finish claimed
Retailer shade note: fair to light skin with cool, pink or rosy undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$5 less (11%)Matches: Very close colourSame cool undertoneBoth claim a skin-like finish
Differences: Natural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage
Retailer shade note: fair light cool
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautyUlta Beauty(product price)$6.50 less (14%)Matches: Near-identical swatch colourSame matte finishClaims a blurring effect
Differences: Neutral rather than cool undertoneBuildable rather than full coverageNo skin-like finish claimed
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than full coverage · No skin-like finish claimed
Retailer shade note: for very light neutral skin with a peach hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyMacy's$39.50View at Macy'sUlta Beauty$6.50 less (14%)Matches: Very close colourSame matte finishClaims a blurring effect
Differences: Neutral rather than cool undertoneBuildable rather than full coverageNo skin-like finish claimed
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than full coverage · No skin-like finish claimed
Retailer shade note: for very fair neutral skin with a peach hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beauty$39.50View at Ulta BeautyMacy's$39.50View at Macy'sUlta Beauty$12 less (26%)Matches: Very close colourSame cool undertoneBoth claim a skin-like finish
Differences: Natural matte rather than matte finishBuildable rather than full coverageDoes not claim not settling into lines
Very close colour · Natural matte · Buildable coverage
Ingredients (not scored): 29% ingredient overlap
Differences: Natural matte rather than matte finish · Buildable rather than full coverage · Does not claim not settling into lines
Retailer shade note: very fair shade with cool undertones
Medium confidence· Digital match
Temptu Perfect Canvas Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$34View at Ulta BeautySephoraCosts $6 moreMatches: Very close colourSame cool undertoneSame matte finish
Differences: Medium rather than full coverageDoes not claim not settling into linesContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Medium rather than full coverage · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: fair with cool undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)$11 less (24%)Matches: Very close colourSame matte finishClaims a blurring effect
Differences: Neutral rather than cool undertoneBuildable rather than full coverageNo skin-like finish claimed
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than full coverage · No skin-like finish claimed · Does not claim a lightweight feel
Retailer shade note: very light with neutral undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautySephoraCosts $12 moreMatches: Very close colourSimilar undertone (neutral vs cool)Same matte finish
Differences: Medium rather than full coverageNo skin-like finish claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Medium rather than full coverage · No skin-like finish claimed
Retailer shade note: Extra light, cool neutral undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty(product price)$1 less (2%)Matches: Very close colourSame cool undertoneSame full coverage
Differences: Natural rather than matte finishNo skin-like finish claimedDoes not claim a lightweight feel
Very close colour · Natural · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim a lightweight feel
Retailer shade note: level-two fair with a cool undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautyUlta Beauty$2 less (4%)Matches: Near-identical swatch colourSame cool undertoneSame full coverage
Differences: Natural rather than matte finishNo skin-like finish claimedDoes not claim not settling into lines
Looks identical · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: Very Fair with cool pink undertones
Medium confidence· Digital match
Doll 10 Peptide Bounce Balm Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$44View at Ulta BeautySephora$7 less (15%)Matches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than cool undertoneNo skin-like finish claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · No skin-like finish claimed
Retailer shade note: very fair beige with neutral undertones for light skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$38 less (83%)Matches: Very close colourSimilar undertone (neutral vs cool)Same matte finish
Differences: No skin-like finish claimedDoes not claim not settling into linesDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: fair or light skin tones with a neutral cool undertone
Medium confidence· Digital match
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyUlta Beauty(product price)$32.01 less (70%)Matches: Near-identical swatch colourSame cool undertoneBoth claim a skin-like finish
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim not settling into lines
Looks identical · Natural · Medium coverage
Ingredients (not scored): 27% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartUlta Beautyfrom $13.99 · product priceView at Ulta Beauty
CVS$14.79View at CVSWalmart$19.94View at WalmartAmazonSee price at AmazonView at AmazonSephora$4 less (9%)Matches: Very close colourSame cool undertoneSame full coverage
Differences: Natural rather than matte finishDoes not claim not settling into linesDoes not claim a lightweight feel
Very close colour · Natural · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: Very Fair with Cool Undertones
Medium confidence· Digital match
Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beauty(product price)Costs $8 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Neutral rather than cool undertoneBuildable rather than full coverageNo skin-like finish claimed
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than full coverage · No skin-like finish claimed
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sUlta Beauty(product price)$39.01 less (85%)Matches: Near-identical swatch colourSame matte finishNo fragrance listed
Differences: Neutral rather than cool undertoneMedium rather than full coverageNo skin-like finish claimed
Looks identical · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautyUlta BeautyCosts $3 moreMatches: Very close colourSame cool undertoneBoth claim a skin-like finish
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: fair, white-pink undertones
Medium confidence· Digital match
Ogee Complexion Perfecting Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$49View at Ulta BeautyUlta Beauty(product price)Costs $0.90 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Buildable rather than full coverageNo skin-like finish claimedDoes not claim not settling into lines
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Buildable rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains drying alcohol
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautySephora$7 less (15%)Matches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than cool undertoneNo skin-like finish claimedDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than cool undertone · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephora$7 less (15%)Matches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than cool undertoneNo skin-like finish claimedDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than cool undertone · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$6.50 less (14%)Matches: Very close colourSame matte finishClaims a blurring effect
Differences: Slightly warmer undertoneBuildable rather than full coverageNo skin-like finish claimed
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than full coverage · No skin-like finish claimed
Retailer shade note: for very fair warm skin with a yellow hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyMacy's$39.50 · low stockView at Macy'sShowing 12 of 26 matches
The closest shade to Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup Fair (Fair · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
4 Fair-Medium
$36
Very Fair 0.5C
$31
2C
$30
1C1
$34
Nude
$36
16N fair-light neutral
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Doll 10 Doll Skin Genius Serum Skin Tint in Fair, against Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup in Fair. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Doll 10 Doll Skin Genius Serum Skin Tint in Fair.
20 shared ingredients; weighted similarity 33%. Ingredients only affect results through the filters.
Natasha Denona HY-GLAM Powder Foundation in R2, against Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup in Fair. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Natasha Denona HY-GLAM Powder Foundation in R2.
3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
Doll 10 Doll Skin Genius Serum Skin Tint Fair
Ulta BeautyYour shade $46 at Ulta Beauty
Natasha Denona HY-GLAM Powder Foundation R2
Ulta BeautyYour shade $46 at Ulta Beauty · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
