Fair · Cool · pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
20 of 30 matches
Only showing matches with a matte finish, without talc.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $46 at Ulta Beauty
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at Sephora
Ulta Beautyfrom $38 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $46 at Ulta Beauty · product price; shade not separately priced
Natasha Denona HY-GLAM Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $55 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $6 moreMatches: Near-identical swatch colourSame cool undertoneSame matte finish
Differences: No skin-like finish claimed
Looks identical · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: No skin-like finish claimed
Retailer shade note: very light with cool pink undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$52View at Ulta Beauty
Macy's$52View at Macy'sUlta Beauty$4 less (9%)Matches: Near-identical swatch colourSame cool undertoneSame matte finish
Differences: No skin-like finish claimed
Looks identical · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: No skin-like finish claimed
Retailer shade note: for very fair cool skin with a pink hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beauty$42View at Ulta BeautyUlta Beauty(product price)$1 less (2%)Matches: Very close colourSame cool undertoneSame matte finish
Differences: Does not claim not settling into linesContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: for fair cool skin with a pink hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautyUlta Beauty(product price)$4 less (9%)Matches: Very close colourSame cool undertoneSame matte finish
Differences: Does not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Does not claim not settling into lines
Retailer shade note: cool undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephora$4 less (9%)Matches: Near-identical swatch colourSame cool undertoneSame matte finish
Differences: No skin-like finish claimed
Looks identical · Matte · Full coverage
Ingredients (not scored): 34% ingredient overlap
Differences: No skin-like finish claimed
Retailer shade note: fair to light skin with cool, pink or rosy undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$6.50 less (14%)Matches: Near-identical swatch colourSame matte finishClaims a blurring effect
Differences: Neutral rather than cool undertoneBuildable rather than full coverageNo skin-like finish claimed
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than full coverage · No skin-like finish claimed
Retailer shade note: for very light neutral skin with a peach hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyMacy's$39.50View at Macy'sUlta Beauty$6.50 less (14%)Matches: Very close colourSame matte finishClaims a blurring effect
Differences: Neutral rather than cool undertoneBuildable rather than full coverageNo skin-like finish claimed
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than full coverage · No skin-like finish claimed
Retailer shade note: for very fair neutral skin with a peach hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beauty$39.50View at Ulta BeautyMacy's$39.50View at Macy'sSephoraCosts $6 moreMatches: Very close colourSame cool undertoneSame matte finish
Differences: Medium rather than full coverageDoes not claim not settling into linesContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Medium rather than full coverage · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: fair with cool undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)$11 less (24%)Matches: Very close colourSame matte finishClaims a blurring effect
Differences: Neutral rather than cool undertoneBuildable rather than full coverageNo skin-like finish claimed
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than full coverage · No skin-like finish claimed · Does not claim a lightweight feel
Retailer shade note: very light with neutral undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautySephoraCosts $12 moreMatches: Very close colourSimilar undertone (neutral vs cool)Same matte finish
Differences: Medium rather than full coverageNo skin-like finish claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Medium rather than full coverage · No skin-like finish claimed
Retailer shade note: Extra light, cool neutral undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautySephora$7 less (15%)Matches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than cool undertoneNo skin-like finish claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · No skin-like finish claimed
Retailer shade note: very fair beige with neutral undertones for light skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$38 less (83%)Matches: Very close colourSimilar undertone (neutral vs cool)Same matte finish
Differences: No skin-like finish claimedDoes not claim not settling into linesDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: fair or light skin tones with a neutral cool undertone
Medium confidence· Digital match
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $8 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Neutral rather than cool undertoneBuildable rather than full coverageNo skin-like finish claimed
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than full coverage · No skin-like finish claimed
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sUlta Beauty(product price)$39.01 less (85%)Matches: Near-identical swatch colourSame matte finishNo fragrance listed
Differences: Neutral rather than cool undertoneMedium rather than full coverageNo skin-like finish claimed
Looks identical · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $0.90 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Buildable rather than full coverageNo skin-like finish claimedDoes not claim not settling into lines
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Buildable rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains drying alcohol
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautySephora$7 less (15%)Matches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than cool undertoneNo skin-like finish claimedDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than cool undertone · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephora$7 less (15%)Matches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than cool undertoneNo skin-like finish claimedDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than cool undertone · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$6.50 less (14%)Matches: Very close colourSame matte finishClaims a blurring effect
Differences: Slightly warmer undertoneBuildable rather than full coverageNo skin-like finish claimed
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than full coverage · No skin-like finish claimed
Retailer shade note: for very fair warm skin with a yellow hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyMacy's$39.50 · low stockView at Macy'sShowing 12 of 18 matches
The closest shade to Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup Fair (Fair · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
4 Fair-Medium
$36
Very Fair 0.5C
$31
2C
$30
1C1
$34
Nude
$36
16N fair-light neutral
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Rare Beauty True to Myself Natural Matte Longwear Foundation in 8 Light Cool, against Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup in Fair. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Rare Beauty True to Myself Natural Matte Longwear Foundation in 8 Light Cool.
9 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.
Natasha Denona HY-GLAM Powder Foundation in R2, against Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup in Fair. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Natasha Denona HY-GLAM Powder Foundation in R2.
3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
Rare Beauty True to Myself Natural Matte Longwear Foundation 8 Light Cool
SephoraYour shade $46 at Ulta Beauty
Natasha Denona HY-GLAM Powder Foundation R2
Ulta BeautyYour shade $46 at Ulta Beauty · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
